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Microsoft Office Course

"स्मार्ट एंम्प्लॉयमेंट कार्ड" धारकांसाठी फ्री ई-बुक्स द्वारे शिकण्याची संधी.

Opportunity for Smart Employment Card holders to learn Microsoft Office courses by downloading Free ebooks written by respective industry experts. The candidate has to visit nearest authorised center with Smart Employment Card for course registration. Please register for Smart Employment Card before applying for course.

Note : No back end or online support and candidate has to learn course by them self. Individual courses are available in our paid category and candidate may upgrade their course by applying so.

Course Content

Microsoft Office 2010 First Look

Create and Share Compelling Documents with Word 2010 - Create Smart Data Insights with Excel 2010 - Manage Rich Communications with Outlook 2010 - Produce Dynamic Presentations with PowerPoint 2010 - Organize, Store, and Share Ideas with OneNote 2010 - Collaborate Effectively with SharePoint Workspace 2010 - Create Effective Marketing Materials with Publisher 2010 - Make Sense of Your Data with Access 2010.


Microsoft Word

Microsoft Word is Microsoft's word processing software. It was first released in 1983 under the name Multi-Tool Word for Xenix systems. Versions were later written for several other platforms including IBM PCs running DOS (1983), the Apple Macintosh (1984), SCO UNIX, OS/2 and Microsoft Windows (1989). It is a component of the Microsoft Office system; however, it is also sold as a standalone product and included in Microsoft Works Suite. Beginning with the 2003 version, the branding was revised to emphasize Word's identity as a component within the Office suite; Microsoft began calling it Microsoft Office Word instead of merelyMicrosoft Word. The latest releases are Word 2007 for Windows and Word 2008 for Mac OS X, while Word 2007 can also be run emulated on Linux. There are commercially available add-ins that expand the functionality of Microsoft Word.

Microsoft Excel

Microsoft Excel (full name Microsoft Office Excel) is a spreadsheet-application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables and a macro programming language called VBA (Visual Basic for Applications). It has been the most widely used spreadsheet application available for these platforms since version 5 in 1993. Excel is part of Microsoft Office.

Learn Access Now

Getting Started with Access - Access in an Hour - Taking a Closer Look - Creating Another Database - Sorting and Filtering Information - Using Queries to Examine Your Data - Printing Your Table - Creating Simple Reports - Creating Custom Forms - Using Additional Tools - Using Your Data with Word and Excel - Using Web Features - Understanding Data Relationships - Creating Complex Reports - Importing and Exporting Information - Ensuring Data Security - Using OLE - Creating and Using Macros - Working with Dialog Boxes and Menus - Using Visual Basic for Applications.


The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Free for Smart Employment Card Holders
Mobile Recharge
Online Mobile Recharge Service for Customers.

Please enter correct customer's details, mobile number. The recharge value to be written in Quantity field. Check the available plans before placing your orders. Once entered details can not be corrected and partner have to bear the losses.

For Recharge Plan : Visit each service provider's website and keep the updated plans with you.

Recharge Value : Type recharge value in Quantity.

NOTE : The recharge will take minimum 10 minutes of time post confirm order. This delay is to verify the transactions.

Mobile Recharge Available for Below Partners.

Smart Employment Card
Visit nearest E-Seva Kendra to complete your registration process.

Register for Smart Employment Card and avail life time support for :-

  1. 500+ online technical & vocation courses at affordable cost. Basic courses are free under eLearning solution.
  2. Certification exams for the skills gained by self study, practices or work experience.
  3. Career Guidance with aptitude test.
  4. Latest Technology updates.
  5. Self Employment & Placement Assistance Job Alerts- Government, Private, Public Private Jobs on email with guidelines.
How to Register ?

Visit nearest authorised center for registration process and submit the application along with require documents

Documents Require
Passport Size Photo
Adhaar / Pan Card copy whichever is available.

कार्ड घेण्याचे फायदे 
  1. स्मार्ट कार्ड - लाईफ टाइम वैध्यता
  2. कार्ड धारकांसाठी त्यांचा सर्वांगीण विकास होऊन, त्यांना योग्य रोजगार संधी मिळाव्या म्हणुन ५०० पेक्षा जास्त ऑन-लाईन तांत्रिक तसेच व्यावसायिक कोर्सेस. फ्री बेसिक कोर्सेस ई-लर्निंग माध्यमातून.
  3. रोजगार नियुक्तीतील प्रथम प्रक्रियेची पडताळणी.
  4. ऑन- लाईन प्रोफाईल व इंटरव्हुव सपोर्ट.
  5. उमेदवारातील असलेल्या कौशल्य गुणांचे योग्य मूल्यमापन व सरकार तसेच जागतिक मान्यता प्रमाणपत्र.
  6. स्कीलिंग इंडिया प्रमाणित उमेदवारास रोजगार मर्गदर्शन व उपलब्धता सपोर्ट.

कार्डचे रजिस्ट्रेशन कसे करावे ?
उमेदवरांनी आपल्या जवळील केंद्रास भेट देऊन रजिस्ट्रेशन फॉर्म भरावा व खालील डॉक्युमेंट सबमिट करावे.

लागणारे डॉक्युमेंट
रजिस्ट्रेशन फॉर्म
आधार / PAN कार्ड कॉपी

अधिक माहिती साठी संपर्क करा @ ८८८८०२११५५
Credit Pack 20
Credit Pack for 20 Smart Employment Card Registrations

Welcoming interested business minders to join Skilling India to promote Smart Employment Card.

The business partners and the individuals are open to purchase advance credit pack for 20 registrations and earn benefit of MRP deference. The opportunity is open for all freelance marketing executives and the educational institutes for their student.

Smart Employment Card
  • Registration MRP : Rs. 350/-
  • Total MRP : Rs. 7,000/-
  • Benefit of : Rs. 2,000/-

  • Purchase Credit Pack in the name of Customer or interested party.
  • The Customer / Party will be receiving Coupon Code valid for 10 registrations and the separate log-in credential for business registration.
Leaflet 3 Fold
Leaflet 3 Fold

Size A/4
Both Side Printed
90 gsm Art Paper
1 Pack Qnty : 500 Leaflet

Including Dispatch Charges.
Silver Credit Pack 10
Credit Pack for 10 Silver Franchise Registration

The credit pack is available only for authorised Master Franchise to expand center network within their assigned territory.

The center shall get the Special Coupon Code applicable for number of franchise registrations from their own account.
Sales File  for Business Partners 

Use this file at your center or for marketing purpose.
Skilling India Brochure
Skilling India Brochure for Smart Employment Card

Very helpful for Marketing Smart Employment Card in Education Institution or Colleges. The brochure has complete information about card features, usage, information on free career support for card holder, Additional paid support such as advance courses, certification, external exams, entrance preparation support etc.

Brochure Size : 9" x 6"
Pages : Front Back 4 Page
250 gsm Art Paper

Rate Per Brochure Rs. 16/-
Single Pack contains 50 Brochures
+ Courier Charges Rs. 100/- per pack
Smart Employment Card

Get your Gazette Notification for Change of Name for the following :

◘ Gazette for Change of Name after Marriage for Women,

◘ Gazette for Change of Name after Divorcee for females

◘ Gazette for Change of Name in Birth Certificate & School LC

◘ Gazette for Changing your Father’s / Middle name,

◘ Gazette notification Spelling Mistakes in Old Name

◘ Gazette notification for Change of Name After Adoption

◘ Gazette notification for Changing Due to Numerology or Astrology

◘ Gazette notification for Change of Name & Change of religion.

The documents required for Name change In gazette for Major / Minor

For Major / Adults ( Mandatory Documents )
ID Proof : Pan card or Passport or Driving Licence or Aadhar Card or Voters Id
Address proof : Ration Card or Aadhar Card or Electricity Bill
Photo : One Passport Size Photo
Application Form : Duly Signed Application Form with all details Old & New Name, Correspondence address, Contact Details & reason for Name change

Optional :
Marriage certificate ( if Any for Female after Marriage )
Affidavit ( If Any Made for any reasons like Adoptions etc )
Divorce papers ( Incase of Divorce ) etc

For Minor below 18 years (Mandatory Documents)
ID Proof: Aadhar card or School id or Aadhar Card
Address Proof: Ration card or Aadhar Card
Age Proof: Birth Certificate or Bonafide
Photo: One Passport Size Photo
Application Form : Duly Signed By Minor if possible and parents or Guardians

Note : As its a Online process all the documents need to be in JPEG format with File size

FAQ ( Frequently Asked Questions ) for Maharashtra Gazette Notification :

1. Is Married Certificate Mandatory for Change of name after marriage cases in Gazette ?
Ans : No, for Change of name after marriage marriage certificate are not Mandatory, But if available providing it as a Supporting Document will enhance your Chances of approval.

2. What is the gazzette office address in mumbai?
Ans : Ground Floor, Government Book Depot & Publication House, Near Charni Road Station, Charni Road, Netaji Subhash Chandra Bose Rd, Mumbai, Maharashtra 400004, but Since 2014, The Gazette Application process is Online.

3. Can we change our address in gazette office?
Ans : No, Gazette notification is only for Change of Name, Change of Date of Birth & Change of religion.

4. Is School LC accepted as Date of Birth Proof for Minor ?
Ans : No, Only Birth certificate issued by a Municipal Authority or any office authorized to issue Birth and Death Certificate by the Registrar of Births & Deaths or Bonafied issued by School.

5. What are the documents required for Change of Name after Divorce ?
Ans : For Gazette Notification for Change of name after divorce, Apart from Basic documents like ID, Address proof etc Divorce decree is mandatory

CISSP Training

What is CISSP?

(CISSP) Certified Information Systems Security Professional is a self-ruling information safety certification dictatored through foreign Information Systems Security Certification Consortium, which is also famous as (ISC). CISSP is characterized as the global standard that manifests an individual’s expertise in many guard disciplines. This certification not only is for the exploration of one’s rigid knowledge about information security; but also a level of achievement that is admitted worldwide. The course is relevant for those who wish to build a career in information security, and wish to get all your key concepts in place.
The CISSP was the first initiative in the field of information security, promoted by the ANSI (American National Standards Institute) to ISO (International Standards Organization) Standard 17024:2003. It is approved by the U.S. Department of Defense (DOD) in both their Information Assurance Technical (IAT) and Managerial (IAM) categories.
CISSP certification is not only an impartial measure of distinction, but an all over recognized level of achievement. The participants who wish to gain expertise in defining the design, architecture, management and controls leading to a secure business environment are provided with comprehensive CISSP training
The 5-day training program of CISSP which is delivered by the institutions prepares you thoroughly for the test by passing you by all the 8 domains. With a more of nucleus on understanding security fundamentals and sample tests, this is a program with an excellent success percentage. The training program consists of many practice tests, real-life case studies and Chapter review questions
If you’re wishing to go for the CISSP exam and want to go through a training that would surely help you to cover up the gaps in your knowledge and features. Or if you want to receive a cleat and transparent sight of the key features of information security, then you should go for a prominent course which would take you through all aspects and domains relevant to the exam. Or if you want to build a career place in information technology it becomes important for you to clear CISSP exam and go through a prominent training.
The CISSP has transparently emerged as the most important certification for security professionals. In fact, an informal survey conducted of information security jobs on a maximum employment web site displayed that over 70% of the positions are required for CISSP certification. Corporations are looking for instructed information security professionals, with the introduction to prove it, to protect their information and assets.
What will you be learning while CISSP training?
Study Techniques and Test-Taking Tips
• Submitting essential Paperwork
• preparing for the CISSP Exam
• collateral and Study Aids
• clearing the Exam the First Time
Risk Management and security (Security, Compliance, risk, Law, Business Continuity and regulations)
• integrity, Confidentiality, and availability concepts
• Security direction principles
• Compliance
• Regulatory and legal issues
• Professional mannerism
• standards, Security policies, procedures and guidelines
Protecting Security of Assets
• asset classification and Information
• Ownership (e.g. data owners, system owners)
• Protection of privacy
• suitable retention
• security controls for data
• Handling of requirements (e.g. markings, labels, storage)
Engineering and Management of Security
• Processes of Engineering using secure design principles
• Security models with fundamental concepts
• certainty evaluation models
• certainty capabilities for information systems
• designs, Security architectures and solution elements susceptibility
• Web-based systems suspect abilities
• Mobile systems suspect abilities
• Embedded devices and cyber-physical systems susceptibility
• Cryptography
• Site and facility design secure principles
• Physical security
Designing and Protecting Network Security
• complete network architecture design (e.g. IP & non-IP protocols, segmentation)
• complete network components
• complete communication channels
• Network constraints
Access Management and identification or regulating Access and Managing Identity
• Controlling assets physically and logically
• testimony and authentication of devices and people
• Identity of a benefits (e.g. cloud identity)
• Third-party identity benefits (e.g. on-premise)
• Usage control attacks
• Identity and usage provisioning lifecycle (e.g. provisioning review)
Testing and security assessment of Designing, Performing, and Analyzing Security Testing
• test strategies and Assessment
• Security data processing (e.g. management and operational controls)
• Security test controlling
• Test outputs (e.g. automated, manual)
• Security architectures vulnerabilities
Security Operations
• Monitoring and logging of activities
• Provisioning the resources
• Investigations support and requirements
• Foundational security operations concepts
• Resource protection techniques
• Incident management
• Preventative measures
• Patch and vulnerability management
• Change management processes
• Recovery strategies
• Disaster recovery processes and plans
• Business continuity planning and exercises
• Physical security
• Personnel safety concerns
Software Development Security (Understanding, Applying, and Enforcing Software Security)
• Accessibility in the software designing lifecycle
• Developing environment security controls
• Software security efficiency
• Acquiring software security impact
Review and Q&A Session
• Final Review and Test Prep
Course description:
The domains thought according to the training program are:
• Security and Risk Management (Security, Compliance, risk, Law, Regulations, and Business Continuity)
• Asset Security (Protecting Security of Assets)
• Security Engineering ( management and Engineering of Security)
• Communication and Network Security (Protecting Network Security and designing)
• Identity and Access Management (Managing Identity and Controlling Access)
• Security Assessment and Testing (Performance, Designing, and Analyzing Security Testing)
• Security Operations (Foundational Concepts, , Incident Management, Investigations and Disaster Recovery)
Note: this is not an ISC endorsed course, although it is conducted by our Principal Consultant and international security expert, K. K. Mookhey, who is a CISA, CISSP and CISM certified professional. The participants will receive 35 CPE points for this training.
Course object- references
At the end of this course delegates will be able to;
• Exploring the basics of telecommunication and network security concepts, required components for decreasing security risks, securing channels of communication, and techniques for curing and detecting network-based attacks.
• Understand the important terms and processes of security operations and the method to protect and control information processing assets in a centralized or distributed environment.
• Describe and apply information security governance and Risk Management outer structure including the policies, concepts, principles, methods, structures and standards that are initiated for the prevention of information assets and the method to assess the effectiveness of that protection.
• In-depth coverage of the eight domains required to pass the CISSP exam:
• Security and Risk Management
• Asset Security
• Security Engineering and Cryptography
• Communication and Network Security
• Security Assessment and Testing
• Security Operations
• Security in the Software Development Lifecycle.
What are the requirements for CISSP training?
Candidates must have a at least of 5 years of accumulative paid full-time work experience in two or more of the following 8 domains of the (ISC) CISSP CBK®.:
• Security and Risk Management (Security, Compliance, risk, Law, Regulations, and Business Continuity)
• Asset Security (Protecting Security of Assets)
• Security Engineering ( management and Engineering of Security)
• Communication and Network Security (Protecting Network Security and designing)
• Identity and Access Management (Managing Identity and Controlling Access)
• Security Assessment and Testing (Performance, Designing, and Analyzing Security Testing)
• Security Operations (Foundational Concepts, , Incident Management, Investigations and Disaster Recovery)
Candidates may receive a one year experience waiver with a 4-year college degree, or regional equivalent or additional credential from the (ISC) approved lists, thus requiring four years of direct full-time professional security work experience in 2 or more of the 8 domains of the CISSP CBK.
Different training centers provide different methods of learning techniques but the most of the institutions gives different choices when it comes to modes of learning. Whether you prefer to learn alone or with a group:
• Classroom Training: certified IT courses as classroom and 1-on-1TM training to the students from all over the world who wish to acquire high quality and cost-effective IT training in small groups while also enjoying excursions to nearby places.
• Live Virtual Classroom: Virtual Classroom brings to you an engaging superlative online training experience that lets you learn and gain knowledge from the comfort of your home or office.
• Fly-Me-A-Trainer: Tailored to suit the needs of our corporate clients, Fly-Me-A-Trainer allows enterprises to have our instructors conduct trainings on their premises.
• Flip Classroom: New age training model where students opt for assisted self-study, i.e., learn at your own pace and take guidance from experts whenever required.
Target audience to CISSP training:
CISSP certification is beneficial to IT consultants, security policy writers, managers, privacy officers, network administrators, information security officers, security device administrators, and security engineers.
To qualify for the CISSP appointment, a candidate must pass the CISSP exam (administered separately) and have at least five years of experience in one or more of the 10 domains as stated by (ISC). Students attending this course may wish to further enhance their knowledge in specific areas by attending Wireless Networking or Network Security Courses.
FAQ’s- general questions
There are some questions in the mind of the people when they are choosing to opt for this course. Some of such questions are answered below so as to assist people in making the choice as to whether the course is good enough for them or not.
• What is CISSP course?
Certified Information Systems Security Professional (CISSP) is a self ruled information security certificationgoverned by the International Information System Security Certification Consortium, also known as (ISC).As of June 1, 2015, there are 100,102 (ISC) members holding the CISSP certification worldwide, in 160 countries. In June 2004, the CISSP obtained accreditation by ANSI ISO/IEC Standard 17024:2003 accreditation.
• Who can go for this course?
CISSP certification is beneficial to IT consultants, security policy writers, managers, privacy officers, network administrators, information security officers, security device administrators, and security engineers.
• What are the types of training options one can go for?
One can go for any kind of training options according to his comfort
• Classroom Training:
• Live Virtual Classroom
• Fly-Me-A-Trainer
• Flip Classroom
What are the career benefits of CISSP training?
One of the most prominent benefits of passing CISSP exam is job security. Though you are doing well before this exam in your field but when one take up this test, he is assured of a sustained and eventually growing job in future. Several years of worthy working experience with a CISSP certificate would lead you to wonders and will offer you a secured job. CISSP is a beneficial investment towards long term career. There are many reckoned job profiles in the security field after achieving the CISSP certification. After you receive your CISSP certification you just have to maintain it by renewing it after every three year with continuing the education of master degree on information sector. One who has passed the exam and is well versed with his job, education and skills can have a secured job.

Course Curriculum

Section 1: Information Security Governance and Risk Management
1 Cissp Introduction
2 Business Case For Information Security
3 Policies, Procedures, Guidelines Part 1
4 Policies, Procedures, Guidelines Part 2
5 Change Management Part 1
6 Change Management Part 2
7 Change Management Key Factors
8 SOD of Is
9 Controls for SOD
10 Compensating Controls for SOD
11 Information Security Governance and Risk Management Assessment
Section 2: Access controls
Section 3: Telecommunication and Network Security
Section 4: Cryptography
Section 5: Software Development Security
Section 6: Operation Security

Course Content : 111 Training Video's



The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Brand Management

About Brand Management:

Why Branding? When a product is introduced in the market, it seems similar to other products in its category. It may have certain distinguishing features like better quality or price or packaging, but what ultimately influences the consumer to buy the product is the viability and dependability of the brand. The brand is the distinguishing factor that can make or break a deal.
Sales depend on brand awareness and brand image. Positive associations with the brand affect customer loyalty and preference. Since brands are so significant in marketing of a product, the management of the brand also becomes equally significant.
Kapferer and Keller defined branding as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is therefore, managing how a brand is perceived in the market.
The creation of the brand, brand identity and image, how a customer views the brand, the experience he/she has with the brand, brand value and equity, all these are a part of brand management. It involves tangible factors like the product itself, look, pricing, packaging etc., as well as intangibles like the experience the customer has with the brand and the relationship the customer builds with the brand.

Branding as the Competitive Edge

In today’s extremely competitive market, a product’s superior quality or price advantage is no longer sufficient to guarantee its success. The fast pace of technological development and the stiff competition from similar products and imitations in the market have dramatically shortened product lifecycles. A product has a much lesser shelf life these days. For this reason, more and more companies are looking to build other competitive edges – such as brands.
A brand could be a corporate entity (eg. Dell, Lee-Cooper, Amul), product (eg. Lux, Bournvita), service (eg. PriceWaterhouse Coopers, Infosys), or person (eg., Shiv Khera, Deepak Chopra). Brand management builds brand credibility. Customers learn to trust the brand, enquire about the branded product in stores, and this leads to sustained sales. Robust brands can withstand all kinds of market turmoil and maintain a strong position despite price fluctuations.

Why Brand Management?

Brand Management is a function of marketing that focuses on the use of special techniques to increase the perceived value of a product. It is a part of the established marketing strategy of a seller. Brand management builds loyal customers through positive associations and images, and a strong awareness of the brand.
Creating positive experiences with brands involves an acute understanding of what the customer expects and how to surpass expectations. It is centered on providing the customer a reason to come back and be loyal to the brand. Along with marketing and promotional strategy, it is also related to consumer psychology. Brand Management involves understanding the intricacies of the consumer-brand relationship, and influencing it to create long term benefits.
Today, companies are looking at creating sustainable competitive advantage through branding. Brand Managers are therefore, in great demand.
Important Concepts in Brand Management

Brand Management involves studying the following:
How Brands are conceived from ideas and transform into real identities
• Brand Image, Identity and Positioning
• Brand Value and Equity
• Patterns of Consumer Behaviour
• Marketing Concepts like product mix, pricing, positioning
• Market Segmentation
• Marketing Communication
Course Contents:

This course aims to educate the participant in all aspects of brand building and management.
Section 1: Introduction to Brand Management
In this section you will be introduced to the concept of brand and brand management. You will learn how brands are conceived as an idea and how the idea becomes an entity.
The contents of this section are as follows:
The Innovation Graph
• Types of Innovation
• Innovation Adoption Curve of Rogers
• Challenges
• Culture and Leadership

What is a Brand
• How Brands are Created
• History of Brands
• Why Brands Matter
Importance of Brand Management
• Brand Management: Concept and Purpose
• Strategic Brand Management Process
The attributes of a strong brand
Products and brands
Building Brands and Pitfalls
• Believing in and Selling an idea
• Advertising and publicizing the brand
• Pitfalls associated with Brand Building
Brand challenges and Customer Loyalty Pyramid
• Challenge of marketing the Brand
• Reaffirming Brand Image association with customers
• Personalized and customized advertising and promotion of the Brand
• Creating Trust in the mind of the Customer
• Maintaining Customer Loyalty

Section 2 : Creating a Brand

This section familiarizes you with the process of brand creation. You will learn about various brand elements and become familiarized with concepts like brand identity and image. You will also learn about various types of brands.
The contents of this section are as follows:
Brand Elements
Strategic Fit of Brand identity and Brand Image
• Brand Identity
• Brand Identity and Company Identity
• Brand Identity and Loyalty
• Brand Image
• Customer Perceptions
• Creating Positive Associations around Brands
• Different Types of Brands
Section 3 : Organizational Culture for Successful Brand Management
This section deals with the connection the brand has with the culture of an organization. You will become familiar with the brand value delivery model and brand identity prism.
The contents of this section are as follows:

Brand Value Delivery Model
• Brand Value
• Brand Ambassadors
• Brand Value Delivery Model
Cultural Examples in Real World
Internal Branding
Brand Identity Prism
Section 4: Brand Equity – Like Money in Bank
In this section, you will become familiarized with the concept of brand equity and worth. Various methods of measuring brand equity will be discussed.
The contents of this section are as follows:

Brand Equity
• Determining the worth of the Brand
• Brand Associations in Customer’s Mind
• Factors contributing to Brand Equity
• Measuring Brand Equity
• Brand Equity Pyramid
Building Brand Equity – Elements and Examples
• Brand Awareness and Loyalty
• Brand Assets
Section 5: Measuring Brand Equity – Report Card
The section continues with the concept of measurement of brand equity, and discusses both qualitative and quantitative methods.
The contents of this section are as follows:
Methods of Measuring Brand Equity
• Qualitative Methods
• Quantitative Methods
• Cases and Examples
Section 6: Consumer Behavior and Brand Buying Decisions
Here, the concept of consumer behavior and factors influencing it are discussed. You will also learn about market segmentation.
The contents of this section are divided as follows:
• Human Behavior
• Consumer Buying Behavior
• Consumer Decisions
• Market Segmentation
Section 7: Brand Positioning
Here, you will learn how companies position their brands according to price and class.
The contents of this section are as follows:
• Positioning strategies
• Positioning by price and product class
Section 8: Branding and Marketing Program
In this section you will learn about various marketing fundamentals like pricing and product mix. You will also learn the importance of distribution channels in marketing.
The contents of this section are as follows:
• Understanding marketing and product mix
• Concept and types of Pricing
• Overview of distribution and channels
Section 9: Branding and Marketing Communication
This section familiarizes you with the process of communication in marketing. You will also be introduced to promotional tools.
The contents of this section are as follows:
• Marketing Communication: Concept and Process
• Promotional tools in marketing
• Integrated Marketing Communication
Section 10: E-Branding
In this section, you will learn about building online brands. You will become familiar with the advantages of e-branding.
The contents of this section are as follows:
• E-branding: Concepts and advantages
• Examples of e-branding
Section 11: Case Study
This section discusses the case of the Aditya Birla Group.
Section 12: Quiz
Section 12: Conclusion
Prerequisites to Brand Management Training:

The prospective participant must have a fair understanding of marketing concepts, business knowledge, and an awareness of advertising and corporate communication. He/She must be a graduate in any stream with a background in sales or marketing or public relations. Sound communication skills in English are preferred. Work experience of two to three years would be an added advantage.
The candidate must be interested to learn about marketing concepts and must aim for a long term career in marketing. He/she should be willing to pursue the course attentively. Self study and regular interaction with faculty for clearing of concepts is a must.

Target Audience for this Course/Who will benefit:

Professionals with one or two years of experience of working in a marketing position would ideally benefit from this training. Sales representatives or trainees would also profit from this course. Students looking forward to a career in public relations and corporate communications would benefit from the course. This course is ideal for MBA aspirants or final year students interested in specializing in marketing. Entrepreneurs interested to know about brand management can also gain from this course.

Frequently Asked Questions (FAQs)

1. Is it difficult to learn about brand management?
Answer: No, it is not difficult as brand management is not rocket science! However, it does require some serious study and an awareness of marketing concepts. You can easily master the subject, provided you are interested in learning about the science of marketing.
2. Where can brand management be applied?
Answer: All companies that market either products or services require brand management professionals with core knowledge of branding and consumer behavior. Professionals with sound knowledge of brand management can look forward to applying their knowledge in FMCG companies, Banks, Telecom and Internet Services, Hospitals, Apparel etc.
3. Do I need to have experience in marketing before joining the course?
Answer: No, you do not need have marketing experience. You can be a fresher, but you must have an idea about marketing concepts like product promotion, pricing, market segments etc. MBA final semester students specializing in marketing would find this course particularly useful.
4. As it is an online course, how am I assured about quality?
Answer: Our expert faculty will guide you at each step of the course. You can interact with them and have your doubts cleared at regular intervals. Feedback and instructions will be given regularly to steer through the course.

Course Curriculum

Section 1: Introduction
1 Lecture1:Introduction
Section 2: Brand Management: An Introduction
2 Lecture2:The Innovation Graph followed by companies
3 Lecture3:Introduction to Brands
4 Lecture4:Products and Brands
5 Lecture5:Products and Brands Continues
6 Lecture6:Brand Building and Brand Pitfalls
7 Lecture7:Brand Building and Brand Pitfalls Continues
8 Lecture8:Brand Challenges and Customer loyalty Pyramid
Section 3: Creating a Brand
Section 4: Organizational Culture for Successful Brand Management
Section 5: Brand Equity: Like Money in the Bank
Section 6: Measuring Brand Equity: Report Card
Section 7: Consumer Behavior and Brand Buying Decisions
Section 8: Brand Positioning
Section 9: Branding and Marketing Program
Section 10: Branding and Marketing Communication
Section 11: E-Branding: Building Brand online
Section 12: Case Study on Aditya Birla Group: Brands in a borderless world
Section 13: Branding Quiz
Section 14: Conclusion

Course Content : 64 Training Video's


The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Master of Science (M. Sc. )
Master of Science (M. Sc. )

2 Years
Organic Chemistry, Electronics & Zoology
Master of Commerce (M.Com.)
Master of Commerce (M.Com.)
SalesForce Developer CRM

What is Salesforce?

Salesforce is basically a SaaS (Software as a Service) where the users need to sign up for an account and start using the software for their business. It was initially developed as a Customer relationship Management product but it has improved a lot and gone beyond that. Now a day’s everything goes online and it becomes difficult for the companies to maintain huge databases. So they can get a space for them on the cloud storage which is offered by Salesforce. In today’s world Salesforce is one of the leading web based database provider in the market. Salesforce is well known for its CRM.
What is CRM?
A CRM is a tool which lets you to manage your customers, partners and all the other information of your business at a single place.
What is Salesforce CRM?
It is a set of business processes and applications which help the companies to manage all the information in one centralized location. It is the best CRM tool in the market now. Salesforce provides its services in the following four fields of clouds – Sales Cloud, Service Cloud, Collaboration cloud and custom cloud.
CRM Training Objectives
At the end of this course you will be able to
• Understand what is Salesforce
• Learn more about cloud computing works
• Learn how to create a Salesforce account
• Use Salesforce in an effective way
Pre requisites for taking CRM Training
For taking this course you need not possess any prior Salesforce experience. You just need to have the passion to learn about Salesforce. If you know the basics of cloud computing then it will be an added advantage for you in this course.
Target audience
This course is designed for everyone who is interested in learning about Salesforce. Salesforce has different type of editions for groups, professional and companies. A person can select their type of edition according to their goals and features.
CRM Training Description
Section 1: Understanding Cloud computing
Introduction to cloud computing
In this chapter we are going to learn about what is cloud computing, definition for cloud computing, benefits of cloud computing and drawbacks of cloud computing.
There are five main characteristics of cloud computing – On demand self service, Broad network access, resource pooling, rapid elasticity and measured service. These are explained in detail in this section.
Cloud computing services
In this chapter we are going to learn about cloud computing services like Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). This section will also include some of the cloud service providers.
Section 2: Understanding Salesforce Developer
Introduction to Salesforce
This section will help you to learn what is Salesforce, what is Salesforce CRM, Features of, What is Salesforce App exchange, Why you should consider using Salesforce app exchange program, What is Salesforce infrastructure and how Salesforce is helpful to business.
Salesforce(Configuration and Customization)
In this section we will learn how Salesforce allows its users to configure their own CRM application and how the customer support centre helps in doing that.
Salesforce(Create Salesforce app)
In this chapter you will learn the step by step by procedure in creating Salesforce App in using screenshots
Section 3: Warehouse
Creating Warehouse App
This section teaches you how to build a cloud app. It explains what is custom object and also covers the three steps in creating a cloud app in detail.
Creating Invoice Object
To make the warehouse app more realistic you need to keep a track of the invoices of the warehouse. In this tutorial you will learn
• How to create the invoice object using the wizard
• Adding an invoice tab to the app
• Reordering tabs in the app
• Adding status field to the invoice object
Creating Its Relation
This section deals with the following topics
• Creating the line item object
• How to add a quantity field
• How to relate line items to invoice
• Look up merchandise items
• Testing the app and viewing the schema
All these are explained with screenshots for your easy understanding
Warehouse Data Import using Custom object
In this tutorial we will learn how to load data into the warehouse app which can be viewed by everyone in the organization. It includes creating the data file, loading the data file and testing the app sections.
Section 4: Customizing Interface
Customizing Interface
In this chapter you will learn the advanced point and click development to improve the database and the user interface.
Customize user interface-View of data
This section lets you learn how to create custom views in Salesforce apps as per your needs. It contains three steps – Viewing a list of invoices, Creating a new view and Testing the app
Customize user interface-Modify Page Layout
In this section you will learn how to customize the detail page for a particular record using different page layouts. You will learn how to modify them using a six step procedure
• Open the page layout editor
• Knowing the page layout
• Rearrange fields on a page layout
• Add fields to the related list
• Editing a mini page layout and testing it in the app
Customize User Interface-Mobile Access Layout
This chapter will help you to understand the steps in creating a mobile specific page layout. You will learn the following topics in this chapter
• Optimize an existing page layout for mobile device
• Creating compact layouts
• Adding mobile cards to the pages
Customize user Interface-Enable Social Collaboration
In this tutorial you will learn how to collaborate your mobile devices with your page layout so that you can receive notifications whenever someone interacts with your page. It has a three step process which is also included in this section
• Examine the merchandise page layout
• Enable collaboration on invoices
• Enable notifications for mobile
Section 5: Adding App Logic
Adding App Logic- Automate Field Object using Workflow
Here you will learn advanced point and click development to improve the user interface. The topics covered under this chapter includes the following
• Research the line item detail page – In this section you will learn how to create a new field for the line item object
• Create a Unit price field – The steps for creating a new price field is explained in this section
• Populate the unit price field – Creating a workflow rule and assigning an action to the workflow rule is given with step by step procedures and screenshots
• Update the inventory – In this section the workflow rule is created
• Activate the workflow rule – The workflow rule is activated using an activation link in this step
• Testing the app – Finally the new workflow rule is tested
Adding Formula Field
In this chapter you will learn how to create a new formula field in the line item object without the use of codes. Here a value is calculated for each line item.
Adding Roll Up Summary Field
Roll Up summary field combines all of the line items into a single invoice total. The steps for calculating the total of the roll up summary field is given here with simple steps.
Section 6: Building App Logic
Enforce Business Rule
Business rules are very crucial for every organization to prevent the bad data from entering into the system. In this chapter you will learn how to enforce business rules using the following steps
• Understanding the business rule- Go to the warehouse app and study the invoice details under Invoices tab
• Creation of a validation rule – Steps to create and edit the validation rule is given here.
• Testing the validation rule
• If there is any change to me made modify the rule and test it again
Creating an Approval Process
The approval process is important to decide who must approve the records at each and every step. It also contains the actions that has to be done when a record is submitted, approved, rejected or neglected. The approval process contains the following steps
• Creating an approval process
• Research the approval process detail page
• Modify the process
• Activate the process
• Testing it and configuration of approvals for chatter
How to Use Approval Process
This section explains how to use the approval process in a step by step procedure.
How to add Flow Variable
Flow variables are used to store data and in this section you will learn how to create flow variables using few steps
Adding Flow Form Screen
Here the screen is used to collect data and the screen uses form style fields. This chapter contains the steps of entering data through screens using screenshots
Adding Record Create element
Record create element is used to create a line item record of the data in the workflow.
Adding Confirmation Screen
The confirmation screen is used to let the users know that the workflow is complete. The creation of confirmation screen is explained under this chapter.
Adding Custom Button
The custom button will help to direct the flow using an URL and set the flow finish behaviour.
Adding Fault Screen
If any error occurs during the flow then the fault screen will display an information to the user. The steps for creating the fault screen is given under this topic.
Creating a Report
The warehouse app includes the Reports tab which will help you to create, edit, run and schedule reports. This chapter also includes the following topics
• Create a simple report – This step will help to create a simple tabular format report using step by step procedure.
• Getting out more information from report – The data can be viewed in various ways and in this section the simple report is changed to a fancy report using few steps.
• Adding chart with Report – This section explains how to visually view your data in the form of charts. Different type of charts can also be combined.
Creating Dashboard
Dashboards shows all the important information at a glance. The data in dashboards can appear in the form of charts, tables or metrics. The chapter has the following section under it
• Creating a new dashboard
• Adding a pie chart component
• Accessing dashboards from the mobile device
Running Report Synchronously
If a report is run Synchronously then it increases the speed. If you need to track the hourly changes of your app then you can run your report Synchronously
Running report Asynchronously
Running report Asynchronously takes some time to get back the results but it has its own advantages. You can use such reports anytime for the next 24 hours.
How show, Find and Refresh Dashboard
In this chapter you will learn how to use reports and dashboards REST API to access and refresh dashboards and reports
Enhancing mobile Experience With Global Action
You need to customize the layout and data for mobile devices. In this chapter you will learn what is quick actions, global actions and object specific actions. The sub topics of this chapter includes
• Creating records using global actions
• Creating records using object specific actions
FAQ’s on CRM Training
• What does this course on Salesforce provide me ?
You will be gaining knowledge on the world’s number one cloud computing platform through this course. You become readily employable by taking up this course as it gives you a better understanding about the topic and a better scope to get a great job in this field.
• How does this course help me to improve my career ?
Salesforce is considered as one of the best cloud computing platforms in the world. By gaining a lot of knowledge about such platform from this course will help you get equipped to get the latest jobs in today’s technological world.

Course Curriculum

Section 1:Understanding Cloud Computing
1 Introduction to Cloud Computing
2 Characteristics of Cloud Computing
3 Cloud Computing Services
Section 2: Understanding Salesforce Developer
Section 3: Warehouse
Section 4: Customizing Interface
Section 5: Adding App Logic
Section 6: Building App Logic

Course Content : 50 Training Video's


The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Microsoft Hololens
Microsoft Hololens (Module #1) - Getting Started With Microsoft Hololens

This training is the first step in developing applications for the popular Microsoft Hololens.

This training is the first step in developing applications for the popular Microsoft Hololens. Hololens is a wearable computer by Microsoft that projects 3-dimensional holograms that can be interacted using gestures and voice commands. It is neither virtual reality nor augmented reality, but a new form called Mixed Reality – combination of Virtual and Augmented realities. Unity is also used to develop applications for Hololens.

Course Duration : 3

Course Validity : Life Time
Bachelor of Business Administration (B.B.A.)
Bachelor of Business Administration (B.B.A.)
Advance Diploma in 3D Animation & Film Production
Online Diploma Certification Exams only for Smart Employment Card holders at Rs. 1,999/-

The test is open for all having their skills from respective domain. To avail this test candidate have to visit nearest authorised center for online registration process. Post confirm registration, candidate gets the test login details, complete guidelines and the set of sample question set on registered email ID.

  • Syllabus: Photoshop, Premier, Maya, part of Max
  • Number of Questions : 50 Objective
  • Exam Duration : 1 Hour

Visit nearest AUTHORISED centers to get more details about registration process and placement support.

The Examination shall be online and student can appear for same from anywhere and from any device including smart phone. Post examination, the candidate gets the telephonic interview call within five working day's to evaluate the communication, interpersonal and interview skills. The Interview scores are accumulated in the final certification and student gets the Marksheet with total score and the Graded Diploma Certificate issued under "Maharashtra Technical and Self Employment Training Society" an approved society by Government of India.

Assessment (Examination) Features

  • User friendly objective based questions
  • Responsive and mobile compatibility.
  • No examination schedule and can appear as per any convenient day/time.
  • Can apply for multiple examinations.
  • Available for each and ever vocational and technical courses.
  • Instant Result on screen as well on registered email address.
  • Attached with authenticate certification issued by Maharashtra Technical And Self Employment Training Society an approved society by Government of India.
Features of Certificates.

  • Issued under Maharashtra Technical & Self Employment Training Society an approved society under Government of India order No. EEM No.1/2010/PT.I-VII/7.9 Directorate General of Employment & Training, Ministry of Labour and Employment, New Delhi, and Government of India.
  • ISO Certified & International Standard
  • Amplifies candidate's employment opportunities.
  • Valid under Employment Exchange registration.
  • Employment Assistance
Facts :-
Who should buy this Assessment? Who is the target customer?

  • Candidate having upgraded their Vocational, technical skills by self study or self practices.
  • Candidate gained their skills by work experience.
  • Early drop outs couldn't avail the certification from their respective training institute.
  • Student pursuing or completed their vocational course and looking for multiple certifications for the skills they have.
  • Career aspirant.


What benefit student gets by availing this Certification Exam?


  • Experience of digitalised evaluation that most of the corporate has adopted as employability assessment.
  • Authenticate Certificate issued under approval of Government of India.
  • Additional certification that boost candidates profile during employability.
  • Registration under employability program and placement assistance.

Computer Assembling & Troubleshooting
This course is for Smart Employment Card holders @ Rs. 999/-

In today’s world technology is growing fast and also widely used by technologists, home users, corporate companies, multi-national corporations, Education sectors etc. Every one another industry is IT-Enabled, without IT no industry can grow or sustain for e.g. in banks or in financial organizations computers are essential, even for a day if computers won’t run the this organizations will have to face a loss. As PC hardware is a dynamic field, constantly evolving as computer hardware/network technology becomes more and more sophisticated.

In coming future and also today’s date there is good demand for PC technicians and demand will rise day by day. So every aspirant should be well equipped and prepared for this industry. This course will help you to achieve those skills in enhancing the knowledge to become a great PC engineer.
This course comprises of Computer Hardware Basics, Assembling, Troubleshooting, fiber optics, concepts of networking. This course covers the basic hardware of a personal computer, including installation, operations and interactions with software. Topics include component identification, memory-system, peripheral installation and configuration, preventive maintenance, hardware repair/Troubleshooting, installation/format Operating system and system configuration, and device-drivers. The most important thing is to recognize the technical issues and ability to resolve it which one can attain that knowledge after this course. Along with this they will able to know what is Network engineering, i.e. how to connect PC into network, assigning of IP Address etc.

Course Curriculum

Section 1: Overview of Computer Assembling
1 Introduction
2 Hardware Pictures
3 Hardware
Section 2: Learning about Basic Networking & Topologys
Section 3: Understanding about Motherboard Concept
Section 4: Learning about Troubleshooting PC

Course Content : 17 Training Video's


For certificate candidate has to appear for online examination with additional registration fee of Rs. 1,999/-.

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