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कार्ड घेण्याचे फायदे

  • स्मार्ट कार्ड - लाईफ टाइम वैध्यता
  • कार्ड धारकांसाठी त्यांचा सर्वांगीण विकास होऊन, त्यांना योग्य रोजगार संधी मिळाव्या म्हणुन ५०० पेक्षा जास्त ऑन-लाईन तांत्रिक तसेच व्यावसायिक कोर्सेस. फ्री बेसिक कोर्सेस ई-लर्निंग माध्यमातून .
  • रोजगार नियुक्तीतील प्रथम प्रक्रियेची पडताळणी.
  • ऑन- लाईन प्रोफाईल व इंटरव्हुव सपोर्ट.
  • उमेदवारातील असलेल्या कौशल्य गुणांचे योग्य मूल्यमापन व सरकार तसेच जागतिक मान्यता प्रमाणपत्र.
  • स्कीलिंग इंडिया प्रमाणित उमेदवारास रोजगार मर्गदर्शन व उपलब्धता सपोर्ट.

कार्डचे रजिस्ट्रेशन कसे करावे ?

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  • फॉर्म उमेदवाराच्या नावाने सेव करा. बाजूला असलेल्या कॉलम मध्ये योग्य माहिती भरून फॉर्म अपलोड करा.
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8 P's Marketing

About 8 Ps of Marketing Course:

The marketing mix is a corporate device used in 8 Ps of Marketing and by dealers. The marketing mix is frequently vital when shaping a product or brand’s offer, and is mostly related with the four P’s: price, product, promotion, and place. In service marketing, yet, the four Ps are extended to the eight P’s or 8 Ps of Marketing to address the diverse nature of services.
The 8 Ps of Marketing rose from an original 4 P‘s. This gives an abundant check list or initial point for any planned marketing plan, to confirm your consumers view for your product and their buying know-how in the best likely light.
Services are fundamentally dissimilar from products and need to be marketed very differently. So the classical 4 P structure of the Marketing Mix needs to be altered aptly to incorporate the 8 Ps for services marketing.
Services can vary from financial services offered by the banks to technology services offered by the IT industries or hospitality services offered by hotels and restaurants or even a blog where an author provides a service (interesting reading etc.) to his audience.
In essential services management, refining output is necessity in cost management; but quality, as defined by the consumer, is vital for a service to distinguish itself from other sources.
It has been acknowledged that general success of a firm may be significantly impact by concentrating on not only at the top-line by refining sales but also concentrating on the bottom-line by lowering over-all cost of supplying services. In services management, often the flexible costs are a lot more than fixed costs, and so incremental costs, if accomplished appropriately can have a vast influence on output.
So for amenities, a firm may critically benefit through proper re-engineering of processes and makeover the same if required to recover output at each phase. This is a comprehensive course on 8 P’s of Marketing.Understand different concepts of marketing in easy terms and different case studies. The program starts with a detailed understanding of Marketing and its different aspects.
Gradually, it takes care of each P in details. We start with Product and understand every aspects of Product strategy. Then we move towards others Ps, that is Price, Promotion, Place, People, Process, Physical evidence and finally, we will be talking about the productivity and quality strategy.

Benefits of this 8 Ps of Marketing Course
• Learn Marketing Mix
• Learn different marketing strategy
• Be awesome in Marketing

Target Audience for 8 Ps of Marketing Course
• Marketing Professionals
• Advertising Professionals
• Sales Professionals
• Aspiring Marketing Professionals
• Students

Course Curriculum

Section 1: 8 Ps of Service Sector Marketing
1 Lecture1:Introduction to 8 Ps
Section 2: 1st P: PRODUCT
2 Lecture2:1st P: Product Introduction
3 Lecture3:Product Element
4 Lecture4:Product element from entertainment Industry
5 Lecture5:Product Element Continues
6 Lecture6:Product Element Continues
Section 3: 2nd P: PRICE
Section 4: 3rd P PLACE
Section 5: 4th P PROMOTION
Section 6: Extended Ps of Service Marketing
Section 7: 5th P PEOPLE
Section 8: 6th P PROCESS
Section 10: 8th P PRODUCTIVITY

Course Content : 75 Training Video's


The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Logistic Management

Why Logistics Management Training?

This course on Logistics helps in understanding the basics of logistics, how it could be managed in an organization, design of logistical system in an organization, measuring performance of logistics operation within an organization and how to reduce cost associated with logistics within an organization. Ideal for students, professional executives, business organizations, professionals working in logistics domain and any one interested in learning logistic management.
At the completion of this course, a participant will have a detailed knowledge of various kinds of distribution system, cost associated with logistics operation, strategies to reduce this cost, when to make and when to buy, etc.

Goal and Objectives of Logistics Management Training:
The objective of this course is to understand logistics operation within an organization and how to reduce cost associated with logistics within an organization

Target Audience for Logistics Management Training
• Logistics Professionals
• Students
• Entrepreneurs
• Professional executives
• Anyone interested in Logistics Management

Pre-requisites for Logistics Management Training
• A computer with Internet facility
• The course starts from scratch and hence no technical knowledge is required
• A strong desire to learn Logistic Management

Why Logistics Management Training?
Micheal portar’s value chain model, definition of logistics & explanation of logistics function in an organisation in nutshell , definition of logistics & explanation of logistics function in an organisation in nutshell , definition of logistics & explanation of logistics function in an organisation in nutshell , explanation of logistics function in an organisation in nutshell , explanation of logistics function in an organisation in nutshell

how logistics can be applied to business, how excellence in business could be achieved through logistics management, role of outsourcing of logistics in business excellence, logistics management for business excellence

Definition of transportation management, understanding transportation strategy, objectives of transportation, transportation functionality and principles of transportation and participants in transp, transportation modes and mix decisions, factors influencing transportation cost, transportation network and route, containerization and its role in logistics

Understanding role of inventory, understanding inventory functions, understanding cost of inventory, understanding other types of inventory and cost of inventory, basics of inventory management, basics of inventory management, basics of inventory management, basics of inventory management

Introduction and need of warehousing, basics of distribution warehouse and its design, basics of distribution warehouse and its design, warehouse operating principle and typical warehouse design, warehouse functions and options, strategic decisions in warehousing, warehousing strategies, warehousing performance measures.

Introduction and definition of lis, need for lis, understanding information functionality, principles of designing or evaluating lis, application of lis, designing lis.

benefits of logistics outsourcing, types of logistics service providers, selection criteria for outsourcing partners, outsourcing value proposition, outsourcing contract term and condition

understanding role of material handling in logistics, types of material handling systems and their features, understanding selection criteria for material handling systems and equipment.

understanding material storage principles, understanding ‘unit load’ storage, material storage methods, understanding design of storage system.

understanding concepts, scope and objectives of reverse logistics, understanding reverse logistics system design considerations and how reverse logistics is used as a competitive tool.

role of technology in logistics, automatic identification technology, EDI standards, application and benefits, automated material handling system and warehouse simulation, satellite tracking, ERP,DRP and AITS

understanding concepts, scope and objectives of e-commerce, classes of e-commerce applications, understanding role of e-logistics in e-commerce, e-logistics structure and operations

basic understanding of logistics performance levels, logistics audit, performance controls and logistics performance measurement criteria.

understanding characteristics of a successful logistical organization, evolution of logistics and organization, learning approaches to logistical organization and drivers of logistical organization

understanding scope and scale of global logistics, operational factors and challenges in global logistics, understanding strategic issues in cross-border goods movement, documentation involved and TIR carnet system by IRU

understanding logistics competitive framework, understanding logistics strategies across the product life cycle, logistics strategic planning and logistics strategies and implementation.

Course Curriculum

Section 17: Conclusion

Course Content : 75 Training Video's


The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Rural Marketing

About Rural marketing

Rural marketing is process of developing, promotion and distribution of goods and services, to cater to the needs and wants of the rural population. Over the years rural markets have grown drastically, and the rural population is slowly moving towards a trend of urbanisation; in terms of lifestyle; habits and consumption of goods and services. Rural marketing is a process through which urban goods and services are promoted and distributed in the rural areas and the rural goods and services are promoted and distributed in urban areas. Though rural market it is not much different from urban marketing, it still involves a lot of challenges. Therefore effective strategies need to be developed for the success of any business in the rural market scenario. The major goods and services categories which have demand in the rural market today are – FMGC products, durables, agri- inputs and two and four wheelers.
Rural Marketing executives need to keep the following things in mind:
• Rural markets are geographically scattered, with lesser number of shops to market products and goods.
• The income of the rural population is largely dependent on rural activities of agriculture and labour. Therefore in case of natural calamities leading to crop failure may affect the income of the rural population.
• Majority of the rural population have low per capita income and low purchasing power. They have low standards of living and income. But introduction of government schemes have increased the employment status, income status and the standard of living of the rural population, leading to a new trend of consumer pattern.
• The literacy level is low and lot of persuasion is needed to convince the rural people regarding any product and service. It requires a lot of effort and patience.
• The infrastructure is not developed and inadequate; there is lack of proper roads, communication channels; power and storage facilities.
• The rural population has a traditional outlook and take to changes at a slow pace.
• Due to geographic scatteredness and remoteness of rural areas media reach is less and difficult.
• The rural population can be divided into three segments, the rich farmers and land owners, they are very few in number, have money but do not form a large demand base; the middle class, they are the largest consumers in the rural market sector; the poor, they too form a large segment of the rural consumers, but have very low purchasing power and income.
• A rural customer has the following characteristics – he purchases goods often and in small quantities; he is quality conscious at the same time values money; he is more concerned about the functioning of the product, rather than the frills associated with it which he cannot understand; he is influenced by the feedback he receives from different sources about the product; he is brand loyal, if he likes a product he will purchase it every time.
• The rural market are dependent on seasonal demand, demand is high after harvesting or during the festive season.
• Rural marketing involves a lot of competition from duplicate and low priced goods and services.
• Rural marketing involves problems in promotion distribution and management of the goods and services.
Rural Marketing Course overview
The aim and objective of the rural marketing course and training Is to explore the possibilities and potential of the rural market. It aims at critically analysing the market opportunities, consumer trends and patterns and development of better marketing strategies for the rural areas. It also takes care of things related to efficient distribution of goods and services; developing long lasting relationship with the consumers; targeting of prospective clients; concepts related to how to overcome the specific challenges related to rural marketing.
Rural Marketing Course Description
The gradual increase in the purchasing power of the rural population has increased the avenues of rural marketing. A number of institutions today run courses and training programmes for rural marketing. These courses and training programmes ensure that the candidates get an overview of the rural market scenario and are able develop effective strategies and plans to increase their grip and success in the rural marketing field.
These courses cover the following aspects:
• Understanding the rural market scenario
• Analyzing rural market potential and opportunities
• Analysing the consumer behaviour and consumption patterns and understanding the affects of their behaviour on any business.
• Analysing the positives and negatives of competitors and where they stand in their context.
• Environment scanning of rural markets
• Problems and constraints in Rural Marketing
• Role of Financial Institutions in Rural Marketing
• Role of Cooperative Institutions in Rural Marketing
• Learning about segmentation and different segmentation strategies.
• What are the existing Rural Marketing Strategies and how new innovative strategies can be developed.
• Development of a systematic framework for developing product in line with the demands and consumption pattern of the rural population.
• How to create an image of the brand product; and how attract prospective consumers and retain the existing ones.
• Understanding the pricing in relation to the quality of the product and the need and consumption pattern of the rural population.
• To develop efficient marketing strategies in relation to the channels which influence decision making of the rural customers.
• How to develop adequate and effective promotion and distribution strategies.
When the Need for Rural marketing Training is Felt
• The need for the rural marketing training is felt in the following conditions
• When an entrepreneur want to enter the rural market for promotion of his products and services.
• To understand the rural marketing trends and ways to develop adequate strategies for success.
• To train marketing executives in the rural market scenario.
• To enhance the skills of the existent rural marketing executives
• To tap the rural resources and consumers for making the business successful.
Course Pre-requisites
• Candidates, who aspire to undergo rural marketing training, must come with an open mind to learn and should be ready to face the challenges in this field.
• Rural marketing has its own challenges, the candidates who want to be trained in this field, also need to put in effort from their side to make the process successful. They should be ready to apply the theoretical knowledge into practise in the field.
• Candidates should be able to communicate well with the rural population and should be a good observer to note down the consumer and market trends in various rural markets.
Target Audience for Rural marketing training
The rural marketing course or training programme can be pursued by anyone who wants to understand the rural market trends, challenges and strategies. The candidates who desire to undertake this course should be at least intermediate (10+2) pass. This course is very beneficial to people in the fields of product brand management; sales managers; Analysts and entrepreneurs. It is also beneficial to the people associated with marketing of products and services of the non profit organisations; and people who are involved in development of livelihood through self help groups and small scale industries in the rural areas
• Is learning rural marketing skills Difficult?
Learning rural marketing skills is not difficult. It involves knowledge about the basic marketing skills and application of them in the rural sector. Any person who is interested in the rural market and its strategies can learn it with quite ease. The person needs to be observant, adaptable to change and ready to apply the theoretical knowledge into practise in the rural markets.
• Where can be rural marketing aspects applied?
Rural marketing skills can be applied anywhere in the rural sector or area. It can be used by urban entrepreneurs to promote their products and services in the rural areas or it can be used by rural farmers and entrepreneurs to promote their goods and services in the urban areas. Rural marketing skills can be used by people in the non profit organisations to promote their products or by persons involved in development of livelihood of the rural population through formation of self help groups and income generating activities.
• From where do we learn these methods and techniques?
Now a day’s a lot of institutions offer courses and training programmes in the field of rural marketing. These courses and training programmes vary in the duration, some are for two or three days; others are for some months or for one or two years. The candidates undergoing these courses and training are provided certificates after completion of the course or training.
• What are the basic qualifications required for joining this courses?
The candidate should at least be intermediate (10+2) pass. No specific skills are required for opting for the course, but the candidate should be open to learning and should be willing to apply the knowledge in the field of rural marketing.
Course Testimonials
Jayesh Sangle
This rural marketing training has enlightened me with new avenues for the development of effective marketing strategies. It has given me a much better insight about the various aspects of rural consumption pattern, challenges and how to overcome them and how to develop effective promotion and distribution strategies for the success in my business.
Manal Shah
The training programme that I underwent has given me many ideas regarding how to train my team member in respect to marketing in the rural areas. It has also provided me with the knowledge about how monitor and analyse the team as a whole; identify loopholes in the marketing strategies and how to overcome them.
This course has increased my confidence, as now I have full knowledge about the rural market, its challenges and how to deliver effective performance. It has also helped me understand the basics of rural markets, consumer behaviour and patterns and how to develop strategies to increase the consumer traffic and retain the existing one; how to develop a long lasting cordial relationship with the customers.
Career Benefits of Rural Marketing Course
• The candidate who undergoes rural marketing training can benefit in the following ways:
• He is able to understand the rural marketing background better.
• Based on this knowledge and the knowledge about the consumer patterns and the challenges in rural market, he is able to develop suitable effective strategies to enhance the sale of products and develop customer loyalty.
• He is able to develop better distribution and sale strategies.
• The candidate will be modify the product and price in accordance to the demands and wants of the rural population.
• He will be able to inculcate in him new communication strategies which will attract more rural consumers.
• The candidate will be able to plan and execute the plan in accordance to the actual situation in the rural areas,
Rural markets have grown at a drastic rate and the rural consumption is changing slowly towards urban trends in terms of lifestyle and consumption. Therefore manufacturers and entrepreneurs are focusing on the rural markets these days. Rural marketing involves a lot of challenges like, low income, illiteracy, lack of adequate infrastructure, lack of proper channels for promotions and distribution.
A number of institutions have come up with courses and training programmes to educate and simplify the challenges involved in rural marketing. These courses focus on providing an understanding of the rural markets; its consumer patterns, how to develop adequate and effective strategies to overcome the hurdles of competition, tradition views of the consumers and so on. It provides ways and methods on how to develop long lasting relationship with customers, how to attain their loyalty, how to develop efficient distribution and promotion channels. It also trains the candidates on how to develop team work and team efficiency; it provides them with skills of communication, observation and interpretation of the rural scenario and understanding on how act and function in different situations. These courses and training programmes can be attended by any person interested in the rural market scenario; and the marketing, promotion and distribution of products. They can be people involved in the production, sales and distribution of goods and services. Or they can be people from the non profit organisations or people involved in developing livelihood for the rural population.

Course Curriculum

Section 1: Introduction
1 Lecture1:Basic Concepts & Phases of Rural Marketing
Section 2: Rural Marketing: A Conceptual Framework
2 Lecture2:Rural Marketing Model
3 Lecture3:Differences in Rural & Urban Markets
4 Lecture4:Differences in Rural & Urban Consumer Behaviour
5 Lecture5:Differences in Rural & Urban Consumer Behaviour Continues
6 Lecture6:Challenges in Rural Marketing
7 Lecture7:Opportunities in Rural Marketing & Conclusion
Section 3: Rural Market Introduction and Segmentation
Section 4: Rural Marketing Research
Section 5: Rural Consumer Behaviour
Section 6: Rural Marketing Mix & New Product Development
Section 7: Product Life Cycyle & Brand Management in Rural Market
Section 8: Rural Retailing
Section 9: Marketing Strategies for Indian Rural Market
Section 10: Rural Marketing Of Fmcgs
Section 11: Rural Marketing Of Financial Services
Section 12: Marketing Of Agricultural Inputs & Produce
Section 13: E-Rural Marketing & E-Governance For Rural India

Course Content : 95 Training Video's


The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Smart Employment Card
Visit nearest E-Seva Kendra to complete your registration process.

Register for Smart Employment Card and avail life time support for :-

  1. 500+ online technical & vocation courses at affordable cost. Basic courses are free under eLearning solution.
  2. Certification exams for the skills gained by self study, practices or work experience.
  3. Career Guidance with aptitude test.
  4. Latest Technology updates.
  5. Self Employment & Placement Assistance Job Alerts- Government, Private, Public Private Jobs on email with guidelines.
How to Register ?

Visit nearest authorised center for registration process and submit the application along with require documents

Documents Require
Passport Size Photo
Adhaar / Pan Card copy whichever is available.

कार्ड घेण्याचे फायदे 
  1. स्मार्ट कार्ड - लाईफ टाइम वैध्यता
  2. कार्ड धारकांसाठी त्यांचा सर्वांगीण विकास होऊन, त्यांना योग्य रोजगार संधी मिळाव्या म्हणुन ५०० पेक्षा जास्त ऑन-लाईन तांत्रिक तसेच व्यावसायिक कोर्सेस. फ्री बेसिक कोर्सेस ई-लर्निंग माध्यमातून.
  3. रोजगार नियुक्तीतील प्रथम प्रक्रियेची पडताळणी.
  4. ऑन- लाईन प्रोफाईल व इंटरव्हुव सपोर्ट.
  5. उमेदवारातील असलेल्या कौशल्य गुणांचे योग्य मूल्यमापन व सरकार तसेच जागतिक मान्यता प्रमाणपत्र.
  6. स्कीलिंग इंडिया प्रमाणित उमेदवारास रोजगार मर्गदर्शन व उपलब्धता सपोर्ट.

कार्डचे रजिस्ट्रेशन कसे करावे ?
उमेदवरांनी आपल्या जवळील केंद्रास भेट देऊन रजिस्ट्रेशन फॉर्म भरावा व खालील डॉक्युमेंट सबमिट करावे.

लागणारे डॉक्युमेंट
रजिस्ट्रेशन फॉर्म
आधार / PAN कार्ड कॉपी

अधिक माहिती साठी संपर्क करा @ ८८८८०२११५५
Assortment and Space Management

This is an online course on Assortment and Space Management where you will be learning about benefits and framework of assortment, assortment strategies, objectives and assortment selection processes, role of IT and data in assortment management, store clustering benefits and types, and also you will be learning about Space Management, Benefits, Integration with Assortment & Stages of Space Planning.

Course Curriculum

Section 1: Assortment and Space Management
1 Introduction, benefits and framework of Assortment
2 Assortment strategy & Objectives and Assortment Selection Process
3 Assortment Planning & Role of IT and Data in Assortment Management
4 Store Clustering, Benefits and Types
5 Space Management, Benefits, Integration with Assortment & Stages of Space Planni
6 Planogram, Process for planogram management

Course Content : 6 Training Video's


The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Developing Team Work

Developing Team Work:

The process of working collaboratively with a group of people in order to achieve a goal.

Teamwork is often a crucial part of a business, as it is often necessary for colleagues to work well together, trying their best in any circumstance. Teamwork means that people will try to cooperate, using their individual skills and providing constructive feedback, despite any personal conflict between individuals.

This course is for everyone who wants to know and learn about group dynamics and study this important topic in Human Resources.

Group dynamics assumes greater significance in today’s context as it helps in understanding how people form groups and how these groups evolve and through interaction of the members.

Groups can be informal or formal but typically have a set pattern of how they function.
Through this course you will be learning about introduction to developing team work, leaders action that foster team work. You will be also learning about E-leadership for virtual teams, actions generally requiring organization structure or policy. Such all things you will be learning under this course.

Developing Team Work Course requirements:

Basic understanding of HR Concepts

Quest of Knowledge
Passion to learn
What am I going to get from this Developing Team Work?

To provide you with a conceptual understanding of developing team work

Understand the significance leader in team work
To understand the importance of Groups and Teams in high performance of an organization.
Developing Team Work target audience?


Practicing managers who want to learn about group dynamics

Course Curriculum

Section 1:Introduction to Developing Teamwork
1 Introduction to Developing Team Work
2 Leaders actions that foster team work
Section 2:Virtual Teams

Course Content : 4 Training Video's

Consumer Behaviour - Consumer Perception and Decision Making

The organizations across the globe produce goods and services for their ultimate buyers who are termed as Consumers, in the business world. Ever-changing technology and an urge to deliver the best and unique products and services is what every organization, big or small, aim. This is not an easy task. It requires consistent efforts put in by the people backstage, i.e., the employees of the organization, who are specialists in their respective fields. Every organization studies its target market and audience in detail. This includes their demand patterns, family structure, age and gender, educational and work background, income, geographical area, etc. These factors cumulatively are termed as Consumer Behaviour.

Consumer is the king. Therefore, studying consumer behaviour will give you an edge and help the organization work towards the retention of loyal customers and attracting the new ones. Consumer Behaviour is required to be studied and analysed not just by the production department so as to produce quality goods and services, but also by the:
• Statisticians to know the changing trends of the economy.
• Sociologists to study the growth and development of the society.
• Marketers to assess the demand patterns and changing needs of the target audience.
Therefore, undergoing a specialized training program for Consumer Behaviour can get you more and better career options to explore and unfurl your skills and talent.

What is Consumer Behaviour?

Consumer Behavior is defined as “the dynamic interaction of affect and cognition, behavior and the environment by the human beings conduct the exchange aspects of lives”. It means that the buying habits of the consumer are greatly affected by their thought process and their feelings experienced. Human beings are greatly influenced in their buying actions by various factors like opinions of others, marketing stimuli like product, advertising, packaging and product appearance.
Consumer Behavior is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.
Any individual who purchases goods and services from the market for his/her end-use is called a consumer. In simpler words a consumer is one who consumes goods and services available in the market. Every customer shows inclination towards particular products and services. Consumer interest is nothing but willingness of consumers to purchase products and services as per their taste, need and of course pocket.

Scope of Consumer Behaviour

Consumer Behaviour has very wide scope due to the following reasons:
• Ever increasing intensifying competition.
• More aggressive competitors emerging with greater frequency.
• Changes based on competition
• Geographic sources of competition are becoming wider.
• Niche attacks are becoming frequent.
• Pace of innovation is rapid.
• Price competition becoming more aggressive.
• Product differentiation is declining.
Who is a Consumer Behaviour Analyst?

Organizations employ consumer behaviour analysts to examine and analyze consumer behaviours, such as prediction of what kind of products they prefer, and to prepare reports and estimates to help them increase sales as well as enhance customer relations. Different types of companies hire these analysts, regardless of their nature as most of companies sell physical products; other companies sell services, entertainment, or other intangible products. Generally, employers prefer hiring analysts who have a bachelor’s degree or its equivalent in either marketing or psychology; however, qualification and experience requirements differ, depending on the company’s needs. Some employers ask to the position as a director of consumer awareness or a manager.

A consumer behaviour analyst usually perform duties of a researcher and data analyst, studying consumer demand patterns, purchasing habits and other behaviours that affect the sales of an organization. Many employers expect these analysts to study past customer habits and forecast future habits and develop this information in the form of reports into an improved sales campaign. Typically, these analysts utilize this information to target customers based on various demographical factors, like age, education, gender, family structure, and location majorly. Other demographical aspects might include consumer’s buying habits, social status, or income bracket.

Often, an analyst collects data from various sources. These sources can either be internal or external or both, such as suppliers, wholesalers, and customers. Popular methods of data collection are Surveys, which can be undertaken by the organization’s personnel under the direction of consumer behaviour analyst or a professional survey or polling company can be hired to perform the same. Whatever be the case, the organization’s consumer behaviour analyst merges both the survey information and data gathered from other sources, to take proper decisions and make efficient plans for the organization.

Often, consumer behaviour analysts use data from several sources. For example, to analyze a motion picture or television production company, the consumer behaviour analysts may use television ratings and other industry statistics, data collected from the audience, and social media. The entertainment industry commonly utilizes the data gathered to enhance the marketing strategies and make better advertising campaigns for new television shows and movies.

Consumers do not realize if consumer behaviour analysts are tracking their spending patterns and buying habits. There are many traditional and modern methods to track a consumer’s buying patterns. Often these analysts or computer records can ascertain their target audience’s age, gender, income and other important demographical information through these sources. Using a strong psychological background, an analyst can forecast future demand patterns of consumers and suggest the organization on lucrative marketing and product development strategies.

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as how:

• Your target audience thinks, feels, and selects between various alternatives;
• the psychology of your target audience is affected by its surroundings and environment;
• the nature and conduct of the target audience while making purchasing decisions;
• the constraints of knowledge or information processing skills affect decisions and marketing results;
• consumer motivation and decision strategies vary between goods and services that are different in their level of interest or need that they demand for their target audience;
• the marketers can change, alter and improve their marketing strategies and promotion campaigns to reach their target audience more effectively;

What am I going to get from this course?

Over 70 lectures and 8 hours of content, with case studies of different companies, to get a better understanding of each and every module covered under this training course.
• Learn The Consumer Research Process, Market Segmentation and Targeting, Consumer Motivation, Personality and Consumer Behavior
• Understand Consumer Perception, Consumer Learning, Consumer Attitude Formation and Change, Communication and Consumer Behavior
• Understand the Family and Social Class, Influence of Culture on Consumer Behavior and Cross-Cultural, An International Perspective
• Learn Consumers and the Diffusion of Innovations, Consumer Decision Making and Beyond, Marketing Ethics and Social Responsibility.

What is the target audience?

This training course provides an insight to every professional from every field of the industry, as each employee works for an organization to produce best results thereby maximizing its profits. Therefore, this course is designed for everyone in general. However, it is best recommended for people who want to further pursue careers as buyer behaviour analysts, sociologists, statisticians, etc mainly include professionals and executives. The list of target audience for the training module is:

• Young Marketing Executives and Non-Marketing Professionals;
• Marketing Students;
• Sales Professionals;
• Strategists and Sociologists;
• Statisticians;
• Researchers.

The course gives detailed explanation of each concept and aspect associated with consumer behaviour. The
curriculum is divided into various sections and further into sub-sections:
• Section 1
Overview and Introduction of Consumer Behaviour, Success of Brands, Customer Loyalty & Retention Strategy, Effect of changing technologies, consumer decision making model, traditional vs. value-based marketing
• Section 2
Consumer Research Process, Primary Research & its design, Quantitative and survey research, Sampling, attitude scales, online focus groups, comparison between Qualitative & Quantitative research process
• Section 3
Market Segmentation & Strategic Targeting, basis for segmentation, personality traits, VALS Model (Values-Attitude-LifeStyle), Age-cycle concept of segmentation, Concentrated vs. Differentiated Marketing
• Section 4
In this section, we study Consumer Motivation, goals and trio of needs, Dynamics of Motivation, Defense Mechanisms, Murray’s list of Psychogenic Needs, and states of culture & need
• Section 5
This section explains Personality & Consumer Behaviour, various theories of personality, nature and characteristics of personality, self concept, social character, cognitive personality factors, and consumer materialism
• Section 6
This includes Consumer and subliminal Perception, perceptual organization and interpretation, and various stereotypes in Advertising
• Section 7
Consumer Learning, categories of learning theory, strategic application of classical conditioning, Instrumental conditioning and its application, Brand relations
• Section 8
Consumer attitude formation & change, Tri-component model, Multi-attribute model, Attitude formation, Strategies of Attitude change
• Section 9
Communication & consumer behaviour, credibility & dynamics of informal & formal sources, strategic marketing application, Barriers to communication, designing Persuasive message
• Section 10
Family and Social class, consumer socialization of children, Socialization process model, Dynamics of decision making, Functions and roles of members in family decision making
• Section 11
This section involves Influence of cross-culture on consumer, and levels of subjective culture

Career Benefits:
This training course covers all important aspects of consumer behaviour and buying process, thereby enhancing the career opportunities for the professionals and executives undertaking this course. Following are the benefits discussed:
• Increase in salaries – The course improves your knowledge and expertise by providing online teaching and practise case studies, thereby, giving an edge to your career. This leads to increase in salaries.
• Specialized role and responsibilities – Getting a certificate or diploma helps you get specific and specialized responsibilities and defines your role. It helps you focus on your specialized area.
• Master in One – This training makes you the master of a specific skill, i.e., understanding Consumer Behaviour and important aspects and theories that revolve around it. It’s better to master a skill rather than being a Jack of All.

FAQs (Frequently Asked Questions)
A certification from an accredited, competitive program can contribute to a strong professional reputation.
• What is the basic educational qualification required to take this training course?
There is no basic eligibility criterion or educational qualification required to take this particular training program. However, it is best recommended for marketing professionals and executives, and statisticians and researchers.
• What will I get along with this Training?
You will get access to e-learning via login id and password, and numerous case studies to get better understanding of each module, allowing you to set your own self-study pace.
• What does Consumer Behaviour Certification demonstrate?
Consumer Behaviour Certification demonstrates an understanding about changing behavioural patterns of consumers, and theories and approaches applied by the organizations in order to attain best results.
• Does my certification expire?
Our certifications do not expire. However, with the changing nature of the industry and the evolution of best practices and standards, we highly recommend becoming re-certified once every two years. If you have done any certification with us before, and want to get re-certified in that particular course, you can get it done with 25% off on the course fee.
• Whom do I contact to know more about the Training program?
Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved and questions answered.
Career Requirements
Common Requirements
• Degree Level
Bachelor’s degree is standard; master’s degree common for advancement or leadership and technical positions
• Degree Field
Market research, psychology, statistics, math or other related field
• Certification
Voluntary certification is available
• Experience
Related work experience is helpful; experience is required for certification
• Key Skills
Attention to detail, as well as critical-thinking, analytical and communication skills

Career Options
This is a wide course explaining different modules and behaviours of the consumers for different products and services, and the approaches, theories and models that can be applied for better understanding of the needs and demand patterns of the consumers as well as executing and implementing strategies based on these. Thus, undergoing this training course will give various options, to someone who is new to this concept as well as if you have a good understanding of market and its aspects.
• Buyer behaviour Analysts
• Survey Researcher
• Consumer Sociologist
• Statistician

Course Curriculum

Section 1: Overview of Consumer Behavior
1 Introduction to Consumer Behavior
2 Consumer Behaviour & The Marketing Concept
3 Brand Success
4 Customer Trust & Retention
5 Impact of new technologies on marketing strategies
6 Difference between traditional & value based marketing
7 Consumer Decision Making Model
Section 2: Consumer Research Process
8 Consumer Research Process
9 Designing Primary Research
10 Online Focus Groups
11 Quantitative Research
12 Survey Research
13 Attitude Scales
14 Sampling
15 Comparison of Qualitative & Quantitative Research Process
Section 3: Market Segmentation & Strategic Targeting
Section 4: Consumer Motivation
Section 5: Personality & Consumer Behavior
Section 6: Consumer Perception
Section 7: Consumer Learning
Section 8: Consumer Attitude Formation & Change
Section 9: Communication and Consumer Behavior
Section 10: Family and Social Class
Section 11: Influence of Culture on Consumer

Course Content : 82 Training Video's

Supply Chain Management

About Supply Chain Management Training

If you ever sat through a TV commercial, drove to your nearest store, and bought your favorite item at an unbelievable price, you can thank the manufacturer’s supply chain managers for a job well done. In a nutshell, supply chain management is the sum of all activities that are involved to reach a product into your hands. It includes everything right from the time the raw materials are extracted, to the moment you fish out the credit card for payment and take the product home. Supply chain management focuses on forecasting and planning, buying, product assembling, moving, storing, and tracking a product till it reaches the customer.
Is supply chain management important for an organization? Absolutely yes. Companies like Toyota, Hindustan Unilever, Wal-Mart, Proctor & Gamble, Samsung and others, consider it as a major factor for their success. The supply chain system makes it possible to manufacture and deliver products faster, better, and cheaper. It holds good for Nike shoes, Starbucks espresso, Apple iPods and every other product that you enjoy every day.
Not only is the supply chain system important for the leading multinational companies, in today’s fast paced and global field, it offers tremendous career opportunities. There’s a high demand of supply chain managers, but with limited supply, which means there’s a wide range of job options and career advancement prospects.
Almost all companies, irrespective of the type and size, need well-prepared and motivated individuals to become their future supply chain leaders.
Notwithstanding its importance, an efficient supply chain management system is one of the most misunderstood and underrated factors of business management. A supply chain system, which can be local, regional, or multinational, controls the flow of product and information, and ultimately, the flow of revenues.
At this point, the importance of supply chain should be obvious i.e. streamlining and managing this crucial process. But there’s a lot more to it. It also has a social angle. Reaching relief material in remote areas during floods, droughts, and other emergencies, is also dependent on a well-oiled supply chain management system.
Customer appreciation
At the far end of the entire system is the last component: customer. The supply chain ends here. But supply chain is no assembly line. It’s not a single physical process. Rather, it’s a structure of materials, order, supply, demand, analytics, partner organizations, and as many aspects a company feels necessary. Whatever be the situation, supply chain ultimately exists for serving the customer.
• Death by delay: An efficient supply chain management system delivers the best quality products on time to the customers. There can be no room for delays with the shipping company, neither should be there any delay with the manufacturers. All these are controlled by supply chain managers. They, from time to time, have to face the fact that something went wrong in the chain that led to a delay. They have to fix customer satisfaction.
• An unexpected requirement: The entire supply chain management system calls for an enormous amount interpersonal skills. Customer support is only a part of the job. A well-oiled supply chain system means satisfied customers.
The bigger picture
Many companies and supply chain managers make the mistake of focusing only within their own organization. They forget the fact that supply chain can be truly functional only when the bigger picture is considered.
There’s an old saying, which is true nonetheless: a chain is only as strong as its weakest link. The same goes for supply chain. Each component must be considered vital like all others. The responsibility of a company’s suppliers and partners are extremely important. If one cog fails, the entire chain can collapse. Customers can feel the effect immediately.
A supply chain is not the fill-it-and-forget-it variety. It needs comprehensive care and constant maintenance. It’s the responsibility of the supply chain manager to ensure that the company’s partners conform to the same high expectation.
Course description
The supply chain management course description is as follows.
• Introduction: The syllabus of the course is introduced in this section.
• Retail supply chain: In this section you learn about the supply chain system of manufacturers and retailers, similarities and differences in the manufacturing sector and retail supply chain elements, retail as a part of retail management and its supply chain planning and execution, strategic and tactical operations of the retail supply chain and its maturity.
• Category management: You are introduced to category management and the process category division. You also learn about category roles, assessment and performance measures, strategies and tactics, implementation and review to enable components of category management, and finally, the challenges of a category captain.
• Merchandise budgeting: This section is divided into four parts. It covers types and benefits of merchandising, merchandise hierarchy and forecasting, budgeting, and open to buy control.
• Assortment and space management: Here you are introduced to the framework and benefits of assortment, objectives of assortment strategy and the assortment selection process, assortment planning and the role of data and IT in assortment management, types of store clustering and its benefits, the advantages of space management and integration with every state of assortment and space planning, and the planogram process and its management.
• Retail pricing challenges: In this section you learn about the challenges to retail pricing, managing price elasticity and the retail pricing lifecycle, objectives of retail promotion, promotional measures and KPIs, decisional points in promotional tools for retailers, information used to plan promotions, optimization of the promotion process, and managing retail markdowns.
• Retail product lifecycle management: This section is divided into seven parts. You learn about challenges for the retailer regarding product design, types of private labels and their advantages and disadvantages, supply chain decisions at private levels, retail and green design packaging, and using IT for retail product lifecycle management.
• Retail distribution replenishment: The topics covered in this section includes retail distribution models, vendor managed inventory and its process, VMICRP cautions and advantages, CPFR process, route accounting, direct store delivery, types of DSD and handheld devices, and how IT can help in retail distribution replenishment.
• Retail logistics: This section is divided into 10 parts. It covers transport planning and the legs in transportation, drivers tools, constraints in transportation and the execution process, transportation cycle and use of IT in transport management, measures of transport management and green transportation, functions and overview of retail warehousing, value added services of a retail warehouse and introduction to docking, types of cross-docking and their working, applications and advantages, why inventory is necessary, cost of inventory and the inventory pyramid, inventory factors to consider and inventory measures.
• Retail supplier relationship management: The topics covered include important concepts involved in supplier relationship management, merchandise procurement and decisions in this regard, pros and cons of global sourcing, and the key processes involved.
• Retail customer relationship management: In this section you’ll be introduced to retail customer service and the customer service mix. The topics include the customer service pyramid and customer service over the retail life cycle, how to better customer service for retailers, order management process and concepts of a perfect order, multichannel retailing, retail returns, reverse logistics and its process, retail loyalty programs, and retail kiosks and advanced payment solutions.
• Managing supply chain for various retail formats: This section begins with examples of types of retailers, organized B2C, and retail formats. You go on to learn about cash and carry and rural retailing, non-store based retail formats, online shopping and airport retailing, and service retail banking and couriering.
• Apparel and footwear retailing supply chain: Divided into five parts, this section helps you understand the development process and characteristics of the supply chain system of the particular industry sector, pre-pack planning, supply chain innovations in apparel retail and footwear, and a case study of Khadim’s Footwear.
• IT for retail: The final part of the courseware deals with retail technology, and the need for an IT maturity model in retail, barcode RFID, retail ERP and analytics, and POS systems and mobile applications.
Target audience
While anyone interested to pursue a career in supply chain management can take this course, it’s specially aimed at business and management students, operations students, people wanting a diploma in retail and/or supply chain management, professionals working in the supply chain department of a company, and management professionals. Undergraduate students can also take this course to build a foundation in supply chain management.
A passion to learn about the burgeoning global retail industry, and the supply chain management that feeds it growth, is the most important prerequisite to take up this course. The syllabus begins from scratch and hence it’s easy to understand.
Entry-level positions like purchasing assistants, assistant buyers, and sales trainees are usually available within smaller companies, for people having a high school diploma. But bigger organizations like manufacturing firms or retail distributors are likely to seek a college degree followed by a formal training in their hiring practices. A master’s degree is required to enter managerial positions.
Career benefits
Here are some of the major benefits of supply chain management training.
• Value: Adopt value as a guiding principle for delivering superior managerial performance along with significant business impact.
• Alignment: Discover the tools for aligning the core processes to achieve operational excellence.
• Sustainability: Understand the framework for managing risks and opportunities towards a sustainable supply chain management on a global scale.
Other benefits
Following are some added benefits of the course.
• Learn from an internationally recognized team of experts having real-world experiences.
• Demonstrate mastery of your specific skills to present and future employers.
• Network with other professionals involved in supply chain management.
• Extract a competitive edge, courtesy practical knowledge and applications.
• Enhance problem identification and resolving skills.
• Build your leadership skills through projects, coursework, and mock situations.
• Get a prompt return on investment via application-based strategies.
What you learn
• Developing performance measures for your company and the supply chain department in particular.
• Reducing costs through better allocation and management of your spending.
• Streamlining, optimizing, and consolidating your distributor network.
• Reducing inventories to bring down carrying costs.
• Incorporating new technologies for better managing your supply chain system.
• Improving customer service, supplier performance and accountability.
FAQs: Some general questions
1. How important is supply chain?
The supply chain system ensures uninterrupted availability of water, food, medicines, and other key materials to all of us who want to survive.
2. What is the role of supply chain in a company?
Supply chain management is vital for the success of a company. It was once considered as a background operational activity. But today it’s recognized as a strategic arsenal to generate customer loyalty.
3. What are the skills required to build a career in supply chain management?
There are a variety of roles in the supply chain domain. Analytical and communication skills, flexibility, ability to work in a team, project management, and a desire to succeed are some of the necessary traits required.
Jessica Edwards
“I have already begun to realize the benefits of the course. The exhaustive study has turned into an invaluable opportunity for me in my company. The management was very supportive. I am now the co-lead of a global project.”
Sunita Agarwal
“As a novice in the supply chain management system, I was looking for a course that would challenge me to think beyond the traditional techniques and norms. With an experienced and professional faculty heading the program, the course utilizes latest technology with challenging case studies for promoting individual thought. You can maintain your full-time job and at the same time pursue the course to better your career.”
Conrad Torres
“The course has given me the perfect exposure to supply chain management which I was looking for all these years. It’s just perfect to trigger my career to the next level. The professors are all leading industry experts who are committed to student success.”
Eric Snyder
“I joined the program with no background in supply chain management. But the experience was tremendous. Not only did I learn from the top-notch faculty, I was also able to connect to a peer group that brought diverse skill sets. Highest marks to EduCba for this wonderful program.”

Course Curriculum

Section 1: Introduction
Section 2: Retail Supply Chain
Section 3: Category Management
Section 4: Merchandise Budgeting
Section 5: Assortment and Space Management
Section 6: Retail Pricing Challenges
Section 7: Retail Product Lifecycle Management
Section 8: Retail Distribution Replenishment
Section 9: Retail Logistics
Section 10: Retail Supplier Relationship Management
Section 11: Retail Customer Relationship Management
Section 12: Managing Supply Chain of Different Retail Formats
Section 13: Apparel Footwear Retailing Supply Chain
Section 14: Information Technology for Retail

Course Content : 83 Training Video's


The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

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