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SalesForce Developer CRM

What is Salesforce?

Salesforce is basically a SaaS (Software as a Service) where the users need to sign up for an account and start using the software for their business. It was initially developed as a Customer relationship Management product but it has improved a lot and gone beyond that. Now a day’s everything goes online and it becomes difficult for the companies to maintain huge databases. So they can get a space for them on the cloud storage which is offered by Salesforce. In today’s world Salesforce is one of the leading web based database provider in the market. Salesforce is well known for its CRM.
What is CRM?
A CRM is a tool which lets you to manage your customers, partners and all the other information of your business at a single place.
What is Salesforce CRM?
It is a set of business processes and applications which help the companies to manage all the information in one centralized location. It is the best CRM tool in the market now. Salesforce provides its services in the following four fields of clouds – Sales Cloud, Service Cloud, Collaboration cloud and Force.com custom cloud.
CRM Training Objectives
At the end of this course you will be able to
• Understand what is Salesforce
• Learn more about cloud computing works
• Learn how to create a Salesforce account
• Use Salesforce in an effective way
Pre requisites for taking CRM Training
For taking this course you need not possess any prior Salesforce experience. You just need to have the passion to learn about Salesforce. If you know the basics of cloud computing then it will be an added advantage for you in this course.
Target audience
This course is designed for everyone who is interested in learning about Salesforce. Salesforce has different type of editions for groups, professional and companies. A person can select their type of edition according to their goals and features.
CRM Training Description
Section 1: Understanding Cloud computing
Introduction to cloud computing
In this chapter we are going to learn about what is cloud computing, definition for cloud computing, benefits of cloud computing and drawbacks of cloud computing.
Characteristics
There are five main characteristics of cloud computing – On demand self service, Broad network access, resource pooling, rapid elasticity and measured service. These are explained in detail in this section.
Cloud computing services
In this chapter we are going to learn about cloud computing services like Infrastructure as a Service (IaaS), Platform as a Service (PaaS) and Software as a Service (SaaS). This section will also include some of the cloud service providers.
Section 2: Understanding Salesforce Developer
Introduction to Salesforce
This section will help you to learn what is Salesforce, what is Salesforce CRM, Features of Salesforce.com, What is Salesforce App exchange, Why you should consider using Salesforce app exchange program, What is Salesforce infrastructure and how Salesforce is helpful to business.
Salesforce(Configuration and Customization)
In this section we will learn how Salesforce allows its users to configure their own CRM application and how the customer support centre helps in doing that.
Salesforce(Create Salesforce app)
In this chapter you will learn the step by step by procedure in creating Salesforce App in Salesforce.com using screenshots
Section 3: Warehouse
Creating Warehouse App
This section teaches you how to build a cloud app. It explains what is custom object and also covers the three steps in creating a cloud app in detail.
Creating Invoice Object
To make the warehouse app more realistic you need to keep a track of the invoices of the warehouse. In this tutorial you will learn
• How to create the invoice object using the wizard
• Adding an invoice tab to the app
• Reordering tabs in the app
• Adding status field to the invoice object
Creating Its Relation
This section deals with the following topics
• Creating the line item object
• How to add a quantity field
• How to relate line items to invoice
• Look up merchandise items
• Testing the app and viewing the schema
All these are explained with screenshots for your easy understanding
Warehouse Data Import using Custom object
In this tutorial we will learn how to load data into the warehouse app which can be viewed by everyone in the organization. It includes creating the data file, loading the data file and testing the app sections.
Section 4: Customizing Interface
Customizing Interface
In this chapter you will learn the advanced point and click development to improve the database and the user interface.
Customize user interface-View of data
This section lets you learn how to create custom views in Salesforce apps as per your needs. It contains three steps – Viewing a list of invoices, Creating a new view and Testing the app
Customize user interface-Modify Page Layout
In this section you will learn how to customize the detail page for a particular record using different page layouts. You will learn how to modify them using a six step procedure
• Open the page layout editor
• Knowing the page layout
• Rearrange fields on a page layout
• Add fields to the related list
• Editing a mini page layout and testing it in the app
Customize User Interface-Mobile Access Layout
This chapter will help you to understand the steps in creating a mobile specific page layout. You will learn the following topics in this chapter
• Optimize an existing page layout for mobile device
• Creating compact layouts
• Adding mobile cards to the pages
Customize user Interface-Enable Social Collaboration
In this tutorial you will learn how to collaborate your mobile devices with your page layout so that you can receive notifications whenever someone interacts with your page. It has a three step process which is also included in this section
• Examine the merchandise page layout
• Enable collaboration on invoices
• Enable notifications for mobile
Section 5: Adding App Logic
Adding App Logic- Automate Field Object using Workflow
Here you will learn advanced point and click development to improve the user interface. The topics covered under this chapter includes the following
• Research the line item detail page – In this section you will learn how to create a new field for the line item object
• Create a Unit price field – The steps for creating a new price field is explained in this section
• Populate the unit price field – Creating a workflow rule and assigning an action to the workflow rule is given with step by step procedures and screenshots
• Update the inventory – In this section the workflow rule is created
• Activate the workflow rule – The workflow rule is activated using an activation link in this step
• Testing the app – Finally the new workflow rule is tested
Adding Formula Field
In this chapter you will learn how to create a new formula field in the line item object without the use of codes. Here a value is calculated for each line item.
Adding Roll Up Summary Field
Roll Up summary field combines all of the line items into a single invoice total. The steps for calculating the total of the roll up summary field is given here with simple steps.
Section 6: Building App Logic
Enforce Business Rule
Business rules are very crucial for every organization to prevent the bad data from entering into the system. In this chapter you will learn how to enforce business rules using the following steps
• Understanding the business rule- Go to the warehouse app and study the invoice details under Invoices tab
• Creation of a validation rule – Steps to create and edit the validation rule is given here.
• Testing the validation rule
• If there is any change to me made modify the rule and test it again
Creating an Approval Process
The approval process is important to decide who must approve the records at each and every step. It also contains the actions that has to be done when a record is submitted, approved, rejected or neglected. The approval process contains the following steps
• Creating an approval process
• Research the approval process detail page
• Modify the process
• Activate the process
• Testing it and configuration of approvals for chatter
How to Use Approval Process
This section explains how to use the approval process in a step by step procedure.
How to add Flow Variable
Flow variables are used to store data and in this section you will learn how to create flow variables using few steps
Adding Flow Form Screen
Here the screen is used to collect data and the screen uses form style fields. This chapter contains the steps of entering data through screens using screenshots
Adding Record Create element
Record create element is used to create a line item record of the data in the workflow.
Adding Confirmation Screen
The confirmation screen is used to let the users know that the workflow is complete. The creation of confirmation screen is explained under this chapter.
Adding Custom Button
The custom button will help to direct the flow using an URL and set the flow finish behaviour.
Adding Fault Screen
If any error occurs during the flow then the fault screen will display an information to the user. The steps for creating the fault screen is given under this topic.
Creating a Report
The warehouse app includes the Reports tab which will help you to create, edit, run and schedule reports. This chapter also includes the following topics
• Create a simple report – This step will help to create a simple tabular format report using step by step procedure.
• Getting out more information from report – The data can be viewed in various ways and in this section the simple report is changed to a fancy report using few steps.
• Adding chart with Report – This section explains how to visually view your data in the form of charts. Different type of charts can also be combined.
Creating Dashboard
Dashboards shows all the important information at a glance. The data in dashboards can appear in the form of charts, tables or metrics. The chapter has the following section under it
• Creating a new dashboard
• Adding a pie chart component
• Accessing dashboards from the mobile device
Running Report Synchronously
If a report is run Synchronously then it increases the speed. If you need to track the hourly changes of your app then you can run your report Synchronously
Running report Asynchronously
Running report Asynchronously takes some time to get back the results but it has its own advantages. You can use such reports anytime for the next 24 hours.
How show, Find and Refresh Dashboard
In this chapter you will learn how to use reports and dashboards REST API to access and refresh dashboards and reports
Enhancing mobile Experience With Global Action
You need to customize the layout and data for mobile devices. In this chapter you will learn what is quick actions, global actions and object specific actions. The sub topics of this chapter includes
• Creating records using global actions
• Creating records using object specific actions
FAQ’s on CRM Training
• What does this course on Salesforce provide me ?
You will be gaining knowledge on the world’s number one cloud computing platform through this course. You become readily employable by taking up this course as it gives you a better understanding about the topic and a better scope to get a great job in this field.
• How does this course help me to improve my career ?
Salesforce is considered as one of the best cloud computing platforms in the world. By gaining a lot of knowledge about such platform from this course will help you get equipped to get the latest jobs in today’s technological world.

Course Curriculum

Section 1:Understanding Cloud Computing
1 Introduction to Cloud Computing
2 Characteristics of Cloud Computing
3 Cloud Computing Services
Section 2: Understanding Salesforce Developer
Section 3: Warehouse
Section 4: Customizing Interface
Section 5: Adding App Logic
Section 6: Building App Logic

Course Content : 50 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

CAP - Certified Analytics Professional

What is CAP – Certified Analytics Professional ?

CAP was developed in the year 2013. CAP was launched by The Institute for Operation Research and Management Sciences (INFORMS). INFORMS is the first to develop a professional certification program in the field of analytics. CAP is a professional certificate issued for individuals with business analytics experience. CAP program sets standards for the analytics professionals and the organizations can select well qualified analytics professionals. CAP certification will improve the career of the analytics professional and improve the credibility of the analytics professional. CAP examines the knowledge of a person across seven domains

Benefits of being a Certified Analytics Professional
• Helps to improve your career and makes you stand ahead of the competition
• CAP helps to improve your job performance
• CAP makes you an expert in the field of analytics
• Undertaking CAP will help you to get recognized as an analytics expert
• CAP will help to increase your salary as you become an experienced analyst with this certification

Course Objectives
At the end of this course you will be able to
• Know the advantages of getting CAP certificate
• Understand the basics and domains of CAP
• Get one step ahead in your career using CAP
• Gain knowledge about data science and analytics methodology

Pre requisites for taking this course
CAP is designed for professional analytics who are in their early stage or mid stage of development. Participants should have a bachelor or master’s degree with 5 or 3 years of experience in the field of analytics. Others Bachelor degree holders should have at least 7 years of experience in any unrelated area.

Target Audience for this course
Those who pass the eligibility criteria of CAP can undertake this course. Students and professionals who are interested can also take up this course.

Course Description
Section 1: Introduction toCertified Analytics Professional exams
CAP Certification and Benefits
This chapter contains a brief introduction to CAP and lists out all the Benefits of CAP to you and the benefits of CAP for your Employer.
Section 2: Understanding Objectives
Different Objectives and their Weightage
The job task analysis of CPA can be viewed in this section as a outline. The job task analysis in nothing but the blue print of the exam pattern and how the marks are segregated. The JTA of CPA contains seven domains. Each domain is explained in detail under this section with their respective weightage.
• Business Problem Framing
• Analytical Problem Framing
• Methodology Approach
• Data
• Model Building
• Deployment
• Life Cycle Management
What are Knowledge Statements
This section tells you what are knowledge statements and explains about the 16 knowledge statements in CAP.
Section 3: Understanding Business Problem Identification
Business problem identification and stakeholders analysis
This chapter explains the Business problem Framing domain and the topics covered under this section includes
• Receive and Refine the business problem
• Identify stakeholders
• Determine whether the problem is amenable to an analytics solution
• Refine problem statement and delineate constraints
• Define an initial set of business benefits
• Obtain stakeholder agreement on the problem statement
Section 4: Further Reading Business Problem
How to Write a problem Statement
This section gives an introduction to problem statement. The other topics included are
• How to write a problem statement
• Where to get started – Who, What, When, Where, Why
• Issue statement of the problem
• Vision of the problem
• Problem Solving process – Explaining the problem, Costs of the problem, Assertions, Proposing a solution, benefits of the solution, summarizing the problem and solution
The Problem Definition Process
The problem solving steps and processes are explained in detail under this chapter.
Power of Re-framing Problems
This section explains what is reframing, what is the process of reframing the problem and how reframing the problem helps in innovation and creative problem solving methods
Business Problem Framing Questions
Under this chapter you will learn how to frame a business problem and what are the factors to be considered while framing a business problem.
Section 5: Analytical Problem
Analytical Problem Framing
This section explains the Analytics Problem framing domain and the topics included are
• Reformulating the business problem statement as an analytics problem
• Develop a proposed set of drivers and relationship to outputs
• Set of assumptions related to the problem
• Define the key metrics of success
• Obtain stakeholder agreement
Kano’s Requirement Model
Kano Model helps to understand the customer requirements for new products and services. It explains the five categories of customer requirements. This section contains topics like what is a Kano model, why is it used, how it is used and template of Kano model.
Section 6: Certified Analyst Professional Training – Data Science
Data Science Introduction and difference between BI and Data Science
This chapter gives a brief introduction to Data Science and also lets you learn about the basics of data science under four topics
• Data Manipulation
• Data Analysis
• Data at Scale
• Data communication
The section also covers the difference between Data Science and Business Intelligence.
How Data Science Work along with Acquire and Prepare Steps
Here you will learn the data science workflow. There are four main stages in the workflow of data science – Preparation Phase, Analysis Phase, Reflection Phase and Dissemination Phase.
All these phases are explained in detail under this chapter with the help of a pictorial representation. The steps of Data Science involves Acquire, Prepare, Analyze, Visualize and Share.
How to Analyse and Act Data
The main activity of the analysis phase such as writing, executing and refining the programs to analyze the data are explained in detail under this chapter. The different languages used by data scientists are mentioned here along with three main sources of slowdowns.
Guiding Principles and Reasoning and Common Sense
The next step after analyzing the data is to take action. This section contains the guiding principles which will help you to get the output. The key points of the principles are mentioned in this chapter.
Components of Data Science
The components of data science are divided into different categories based on several factors. The main factors are data types, Execution models, Learning models and Analytic Classes. The components under these heading are explained in brief in this section.
Classes of Analytic Techniques Transforming Learning and Predictive Analytics
The classes of analytic techniques are divided into nine analytic classes under three topics
• Transforming analytics – Aggregation, Enrichment, Processing
• Learning Analytics - Regression, Clustering, Classification, Recommendation
• Predictive Analytics – Simulation, Optimization
Learning Models , Execution Models Scheduling and Sequencing
Learning models helps to perform judgements on new data which is based on its history. Learning model consists of two types – Learning style and Training style. Each is explained in this chapter.
Execution models lets you learn how data can be manipulated. Execution model consists
• Scheduling – Batch and Streaming
• Sequencing – Serial and Parallel
Decomposing Analytical Problem
Decomposing is the first step in the analytics selection process. This chapter contains the Fractal Analytic Model and explains what are the things to be considered while decomposing your problem.
Data Science Maturity
In this chapter the following topics are included
• How Data Science Maturity Works
• Data Science Maturity Model
• Stages of Maturity – Collect, Describe, Discover, Predict, Advise
• The art of Data Science
Feature Engineering, Dimensionality Reduction and Model Validation
Here you will learn what is machine learning and its tricks. The other topics covered under this chapter includes the following
• How to deal with feature engineering
• Problems faced with feature engineering
• Example of feature engineering
• Techniques for data dimensionality reduction
• Which model should be used
Section 7: Certified Analyst Professional Training – FIVE E of CAP Exam
The Five E for CAP exam
The five E’s of CAP exam are education, experience, ethics, effectiveness and exam. These five E’s are explained under this section.
Soft Skills for CAP exam
Soft skills are less technical skills that are required for writing CAP exam. This section covers what are the soft skills required and how it is confirmed.
Clarifying the Analytical Process
There are certain code of ethics for all CAP. Here you will learn such code of ethics under the following topics
• Background
• Applicability
• Purpose
• General
• Responsibilities
• Society
• Employers and Clients
• Colleagues
CAP Terminology Yield Vehicle Routing Problem and TSP
This chapter gives the overview of Yield Vehicle Routing Problem, travelling salesman problem and its algorithms
CAP Terminology supply chain six sigma RFM
It explains how six sigma is used in supply chain and what is RFM analysis.
Pattern Recognition, Regression, Predictive and Prescriptive Analytics
In this section you will learn in brief about the Pattern recognition, Regression, Predictive analytics and Prescriptive analytics.
Section 8: Data Visualization – CAP Certification
Data Visualization Definition and Importance
Here you will learn what is data visualization, visualization types, designing a visualization and data visualization tools.
Common Techniques for Data Visualization , Data Cardinality and Velocity
This chapter will help you to learn common visualization techniques, what is data cardinality and velocity. The chapter also explains the different data visualization techniques with an example for each
• Type of Charts
• Decision tree
• Heat map charts
• Type of Graphs
How to write Data Story
Now a day’s data driven stories are gaining more interest. In this chapter you will learn how to write a data story. The first thing you need while writing a data story is to have a clear data. So filtering and cleaning the data is also covered in this chapter.
Quality of Data and Data mart
In this chapter you will learn what is data mart, the objectives and strategy for change to get quality data.
CAP Terminology Optimization and Next Best offer
The topics covered in this chapter are What is Next best action, its leading symptoms and trailing cynicisms and Next best action optimizers.
Section 9: Analytics Methodology and Test Analytics Model
Analytics Methodology Introduction
This tutorial gives a brief introduction about the Analytical methods, its tools, concept and definition.
Different type of Analytics Methodology
In this chapter you will learn the most widely used analytical methods in detail
• BCG matrix
• Brainstorming
• Benchmarking
• Gap Analysis
• Mind Maps
• SWOT analysis
Software Tool Selection
The process of selecting software tools and the criteria for selecting software tools are explained in this section.
• Validating Analytics Model and Testing Results
• This chapter contains the following topics
• Effective model validation
• Techniques for developing analytic models
• Introduction to modelling techniques in predictive analytics
• Predictive modelling – Predictive analysis
Simulation and its Kind
This chapter contains Introduction to Simulation, Languages used for developing a simulation model, Types of Simulation, Terminology and common mistakes in Simulation.
FAQ’s General Questions
• Why should I get certification ?
Getting a certification in the analytics field will help to improve your career and will make you stand ahead of the competition. You can also improve your job performance which will in turn help you to get a higher salary than before.
• Can I waive the eligibility requirements of CAP ?
Only if you have many years of experience in the field of analytics you can waive the requirements of CAP otherwise it is a compulsory.
• What is the validation period of CAP certification ?
It lasts for three years and it must be renewed after three years.

Course Curriculum

Section 1: Introduction to CAP Exams
Section 2: Understanding Objectives
Section 3: Understanding Business Problem Identification
Section 4: Further Reading Business Problem
Section 5: Analytical Problem
Section 6: Certified Analyst Professional training- Data Science
Section 7: Certified Analyst Professional training- FIVE E of CAP Exam
Section 8: Data Visualization- CAP Certification
Section 9: Analytics Methodology and Test Analytics Model

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Professional Sales Training

About Sales Training:

Sales are all about working to persuade, influence and enroll people. It is imperative to obtain all the imperative sales skills prior to getting into the sales job. The sales training will assist you in learning the basic facts on sale, basic communication, important things to keep in mind while selling, usage of etiquettes and body language. With the training you will also learn about basic sales, work management, time management, calls, client visits, the difference between selling and telling, Things to do and not to do during visits by clients.
The ability to influence, persuade and enroll people into your projects and the idea is the key to succeeding in all the areas. There are several sales person in the market. However, all of them have a one thing in common that is very essential is the ability to influence people. If you could influence others you could manage to sell the products, sell the ideas, and sell the service. The ability to get the people to say yes is imperative. The direct experience of the value causes the occurrence of the sale. How to sell the service or product is an imperative skill that you should be aware of if you are into selling or into business.
Sales executives need to keep the following things in mind while interacting with a client:
Prepare what to say to the client. Get into a sales call only if you are sure how you are going to close the contract. The call needs to be natural and not a prepared out speech or else the customer would doubt on your service. However, while you meet the customer for the first time a lot of other points needs to be kept in mind.
• Listening is an imperative procedure: One of the most crucial steps in the first few minutes of the sales interaction is listening. It could never be worried enough. You might consider closing deals quickly an utmost priority, however rushing things to meet the timeline would not be an ideal option. Allow the customer to do more of the talking while you be knowledgeable and lively.
• Don’t be a forceful salesperson: In the procedure of buying be more of an adviser to the customer. Take time to engage with the customer they will more likely be certain of your proposition.
• Be curious of your viewpoint: Focus on the details that induce your potential customers to buy the product. Ask about the products they already are using, are they satisfied with its results. You need to note what they actually want. Your questions should be related enough to fetch you the information about the needs of the speaker. Make it seem like a discussion and not a survey.
• Follow up after the meeting: It is an essential point. After several proposals and presentations, the client tends to have second thoughts. You need to maintain the connection that you made during the meeting by following the same points.

Course Description of Sales Training:

Sales Training the Art of persuasion and selling concentrates on all the basic fundamentals of examining from knowing how to outline your target audience to keeping them engaged in a meaningful conversation by asking the correct set of questions. This course is perfect for sales professionals, entrepreneurs, marketing executive and students. The course is suitable for anyone who wants to learn the skill of persuasion.
The course will build the confidence and aid in boosting results in selling the services and products. A proper introduction of the sales world along with selling skills are part of the training course.

Course Overview:

• The psychology and principles of selling
• Building trust and rapport
• First Impression
• Features and Benefits of services/Products
• Listening and questioning to find out customer requirements
• Gaining commitment
• Handling objections and concerns
 
Goals and Objectives of sales training:

The main objective of the course is to make you perfect in the skill of selling, winning people and persuasion. The other objectives of the training is listed below:
• Identified beliefs about selling
• Understand how the customers buy and the process of sales to match the buying cycle.
• How to build rapport with the client to create a trusting relationship.
• How to construct an exceptional first impression and introductory for professional sales conversation
• How to listen and ask questions effectively to find out opportunities and needs of the customer.
• Acquire various successful strategies to handle objections and concerns of the customer.
• Practiced introductory service as aids to meet requirements
• Practiced gaining customer’s commitment.
Target Audience for Sales Training:

• Entrepreneurs
• Business owners, startups
• Sales professionals
• Salespeople in every field
• Consultants
• Anyone looking to involve in sales or looking for enhancement in their sales efficiency.

Pre-requisites for Sales Training:

• No special skill or prior experience is needed in this course. Selling is the basic fact of any kind of business and works perfecting these skills as a professional is a crucial factor to be at the top of the field.
• A desire to learn the skills of persuasion and selling.
Highlights of the Sales Training Course:

• Sales- An art or Science:
Introduction to Sales. Introductory on sales and basic facts on sales.
• Sales- Basics
Sales Basics-an introductory explanation and setting agenda for the module. You- The significance of investing in oneself and knowing how to. Workplace & Road- Handling the office related concerns and work on day to day basis along with the inevitable factors of sales traveling by roads. Calls- Be aware of the sales visits through calls and having an insight of old and new meetings. Clients- How to deal with the views of the customers during the follow-up stage and other stages.
• Communication- Basics
Information- How and why to access information that could aid to acquire better sales results, Expression- Understanding of body language and using it to our advantage. Captivation- Getting the attention of the individual you are addressing with. Conversation- Making people to talk and share their points to acquire their trust. Positioning- Not simply speaking but describing and explaining about the service or product in a sales manner. Convincing and Argument management- It covers the phases of convincing someone and handling angry and irritated views, Closure- Dealing with closing sales calls, managing the situation. Etiquettes- Basic and default manner that needs to be followed in the sales calls.

FAQs

• How can I be sure that the selling method I learn during the sales training course will really work?
The selling methods taught during the training are time-tested and are used by millions of salespeople. One can review the client feedbacks that are posted on the site to be assured before enrolling.
• Will my results be guaranteed if I follow all the study material provided during the training?
Yes, if you give your 100 percent and work completely as per the procedure you absolutely could be assured that the process will work.
• What are the basic qualifications required for joining these courses?
The aspirant should be an intermediate (12th pass). No other qualification is required. The candidate should be willing to learn all the methods and techniques with an open mind. The course will be extremely beneficial if the candidate is willing to take sales or sales marketing as a profession.
• What will be expected of me as a trainee?
A curriculum consisting of E-lessons and worksheets will be provided to the trainee during the course period. The trainee would need to attend the weekly sessions that will wrap your mind around the selling so you easily implement the sales strategy as a part of it. You would have to complete the assignments given to you. So you think about the services/products/company in a way you never considered before the viewpoint obtained from the sales training. Ask questions and get your doubts cleared so that even others could learn from it.
Course Testimonials

Jinesh Vaidya
The training programme is very informative. The fundamental teaching of sales concepts along with different sectors and functions of sales. The course begins with the general overview then stipulates as it develops. The training has allowed me to gain major level knowledge which will enable me to grow further.
Arden
This course has allowed me to understand the ideas of sales promotion and advertising practically. It helped me recognize how choosing the appropriate advertising medium is crucial for making a sale. It also assisted me to acquire knowledge of effective and efficient management and implementation of sales promotions. I can now differentiate between different marketing techniques and know how and when to use these marketing techniques.
Barbara
The content of the course is good and incorporating. The trainer is clear in explaining various topics of sales and marketing. Learned the basics and core of the sales. All the sales factors were covered appropriately under the sales training.
Brett
A good introduction to the world of Sales. The courses go through the basic theories and trends. Starts from the oldest tactics to the newest tactics that could be implemented during the sales process. Easy to understand the explanation of what is Sales, why it is an imperative part of the business and emphasizes on the various factors and opportunities that could be grabbed with great sales strategies. Simple and easy to understand explanation and presentation during the training proves to be extremely helpful.
Career Benefits of Sales Training

• With the recognition and support of the training course, the professionals will be more involved and focused towards the company which will increase the overall the performer holding. It will also tie the person to the loyalty towards the company and work together as a team rather than being left alone and managing all the workplace challenges on their own.
• An increase in the spirit will lead the entire sales team to work together more effectively. An effective coach will work with individuals on resolving conflicts and having effective communication within the team. This does not mean no conflicts will be present but the conflicts can be utilized as an opportunity for growth rather than division.
• The one of the initial measurable prominent changes will be the sales strategies and increase in the use of best practices. The changes could not only be seen in the sales team but also with the coaches. When the management team is conversing with the employees as a coach, or obtaining the feedback from the coaching team, the ditching issues comes out in an obvious manner and is addressed in an effective, structured manner. The increase in the level of understanding of the challenges faced by the sales professionals enables the management team to provide more operative training, to have a better idea of the trends in the market or the industry, to address issues outside of the control of sales team.

Conclusion:

The sales department plays a vital role in the success of the organization or the business. The sales team emphasis on understanding the needs of the customers and involve in a conversation with the customer highlighting about the service or products to create an impression and influence them directly to make the sale. Presently the organizations focus on creating innovative techniques in the sales method to increase the selling. An efficient and well-trained sales executives and the salesperson are essential for the effective functioning of the department.
There are several institutes that offer courses and training in this field, in which they teach individuals the skills and techniques for effective sales. They provide techniques for building the team effectively and make them work as a team. Teach the effective ways of communicating with the customers; various means to retain the loyalty of the customer and how to deal at various stages of sales. These training programs are extremely beneficial for all the professional at different levels of sales job. Anyone can obtain these training as there is no requirement of particular qualification to enroll in the training course. Anyone who wants to make a career in the sales or marketing can attend the courses.

Curriculum

Section 1: An Art or a Science
Section 2: Communications Basics
Section 3: Sales Basics
Section 4: Conclusion

Course Content : 34 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Advance Diploma In Digital Marketing
Advance Diploma in Digital Marketing


Effective Communication Skills
Advance Excel
Data Filtering using Pivot
Creativity & Leadership
Microsoft Powerpoint
Email Etiquites  

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8 P's of Marketing
Brand Management
Advertising & Promotion
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Advance Diploma In Business Management
Business Management

Effective Communication Skills
Advance Excel
Data Filtering using Pivot
Creativity & Leadership
Microsoft PowerPoint
Email Etiquette 

Organisational Behaviour
Developing Teamwork
Assortment & Space Management
Effective Sales Training
8 P's of Marketing
Consumer Behaviour  

Brand Management
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Advertising & Promotion
Digital Marketing
Entrepreneurship
Advanced PL/SQL in Oracle

Oracle PL/SQL Training:

This course introduces students to PL/SQL and helps them understand the benefits of this powerful programming language. Participants learn to create PL/SQL blocks of application code that can be shared by multiple forms, reports, and data management applications.
Participants learn to create anonymous PL/SQL blocks as well as stored procedures and functions. Participants learn to develop, execute, and manage PL\SQL stored program units such as procedures, functions, packages, and database triggers. Participants also learn to manage PL/SQL subprograms, triggers, declaring identifiers and trapping exceptions. Participants are introduced to the utilization of some of the Oracle-supplied packages.
This course is a combination of Oracle Database PL/SQL Fundamentals and Oracle Database Develop PL/SQL Program Units courses. Participants use Oracle SQL Developer to develop these program units.
This Oracle PL/SQL tutorial teaches you the basics of database programming in PL/SQL with appropriate PL/SQL tutorials with coding examples.
PLSQL stands for “Procedural Language extensions to SQL”, and is an extension of SQL that is used in Oracle. PLSQL is closely integrated into the SQL language, yet it adds programming constructs that are not native to SQL.
PL/SQL is an imperative 3GL that was designed specifically for the seamless processing of SQL commands. It provides specific syntax for this purpose and supports exactly the same datatypes as SQL. Server-side PL/SQL is stored and compiled in Oracle Database and runs within the Oracle executable. It automatically inherits the robustness, security, and portability of Oracle Database.
PL/SQL works analogously to the embedded procedural languages associated with other relational databases. For example, Sybase ASE and Microsoft SQL Serverhave Transact-SQL, PostgreSQL has PL/pgSQL (which emulates PL/SQL to an extent), and IBM DB2 includes SQL Procedural Language,[2] which conforms to theISO SQL’s SQL/PSM standard.
PL/SQL includes procedural language elements such as conditions and loops. It allows declaration of constants and variables, procedures and functions, types and variables of those types, and triggers. It can handle exceptions (runtime errors). Arrays are supported involving the use of PL/SQL collections. Implementations from version 8 of Oracle Database onwards have included features associated with object-orientation. One can create PL/SQL units such as procedures, functions, packages, types, and triggers, which are stored in the database for reuse by applications that use any of the Oracle Database programmatic interfaces.

Course Curriculum

Section 1: PL/SQL, Variables, Executable Statements and Control Structures
1 About PLSQL Enviornment and Benefits
2 Benefits of Sub programs , Invoking Procedures and Functions
Section 2: Declaring Variables
3 PLSQL Block Structure, Block Type and Program Structure
4 PLSQL Block Structure, Block Type and Program Structure count..
5 Naming Rules, Scalar Data types
6 Base scalar data types
7 Percentage type Attributes, Composit Data Types
Section 3: Declaring Variables
Section 4: Interacting with the Oracle Server
Section 5: Writing Control Structures
Section 6: Working with Composite Data Types
Section 7: Writing Explicit Cursors
Section 8: Creating Procedures
Section 9: Creating Functions
Section 10: Managing Subprograms
Section 11: Creating Packages
Section 12: Manipulating Large Objects
Section 13: Creating Database Triggers
Section 14: Managing Dependencies

Oracle PL/SQL Training Pre-Requisites:
• SQL Fundamentals
• Previous programming experience
• A computer with internet
What am I going to get from Oracle PL/SQL Training?
• Learn to Design and use PL/SQL packages to group and contain related constructs.
• Use some of the Oracle supplied PL/SQL packages to generate screen output and file output.
• Create anonymous PL/SQL blocks of code.
• Declare PL/SQL Variables
• Create and use stored procedures and functions Design and use PL/SQL packages to group and contain related constructs
• Create overloaded package subprograms for more flexibility Use the Oracle supplied PL/SQL packages to generate screen output, file output, and mail output
• Write dynamic SQL for more coding flexibility Describe the features and syntax of PL/SQL Use PL/SQL programming constructs and conditionally control code flow (loops, control structures, and explicit cursors)
Oracle PL/SQL Training Target Audience:
• Application Developers
• Database Administrators
• Developer
• Forms Developer
• PL/SQL Developer
• Portal Developer
• System Analysts
• Technical Consultant

 

Course Content : 101 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Android Apps Advanced Course

Android Training: Rich Functional Tool For Work and Play

Android training offers a wealth of opportunities for developers as well as app and website creators. Android refers to a total operating environment based on the Linux kernel V2.6. Through Android, a full range of computing services and intricate functional support can be accessed. This is why it has been deployed for mobile phones ranging from expensive smart phones to the low cost flip phone devices. So, what makes Android a game changer? Is it the vibrancy of this platform which can cater to the needs of everything from BlackBerry to iPhone and high volume mobile platform. Android training can equip you for the complete scale of the total mobile spectrum.
Delving into the Past: Android and the Open Handset Alliance
The Android platform resulted from the by product of the Open Handset Alliance, a set of organizations which partnered each other to come up with the ultimate mobile phone. Spearheaded by search engine major Google, this group included everyone from handset manufacturers to mobile operators, component manufacturer and software solutions providers and web platform as well as marketing firms. When it comes to open source software skill acquisition, Android training leads the fray.
Google and the Android Gold Rush
The leading first Android capable handset was the G1 and Android Developer Challenges were out forth by Google. The Android market was launched to ensure users could download apps directly to their phones. The new mobile platform has revolutionized the world of web and app development.
Android: More than A Desktop OS
Android has a complete range of capabilities which makes it much more than an OS. It is a layered environment and a tool based on the Linux kernel and has rich functions. Android User Interface System includes windows, views and widgets. Another USP of Android is that it has a browser which is based on WebKit, open source browser engine which also fuels the Safari browser of the Apple iPhone.
Android offers a massive array of connectivity options including Wi-Fi, wireless data over cellular connections and Bluetooth. Two areas where mobile apps have always failed their desktop compatriots is data storage as well as graphics and media. Android meets the graphics test with in built support for 2D and 3D graphics.
Android: Application Architecture
Android runs on a Linux kernel and the apps are written in Java and run with a virtual machine. Every Android App runs within the Dalvik Virtual Machine, an open source technology. Android apps comprise the following classifications:
• Activities
• Services
• Content Providers
• Broadcast Receivers
Activities- These are used to implement app with visible user interface. Activity commences when the user selects app from app launcher or home screen.
Services- When the app needs to exist for a long time, such as network monitoring or update checking app, services come into play.
Content Providers- These are database servers which manage access to consistent data such as SQLite database. If the app is simple, content providers are not required. If the app is complex however, content providers access data.
Broadcast Receiver- Android app will be launched for processing data element or responding to event such as text message receipt. The broadcast receiver provides the required configuration to install the app on the device. Declarative security reduces chances of rogue apps playing havoc with your mobile phone.
Android: Going Beyond Cell Phones, Advantages that Speak For Themselves
Android is a open source platform which is market moving and can progress beyond mobile phones. In the mobile world however, Android is the most popular OS. If you are a multi-tasker,the Android tool is the right addition to your kit. Android OS is a trending OS used in phones. Android powers more than 1 billion smartphones and tablets and is owned by Google. Its main competitor is the Apple iOS platform. Android commenced in 2003 and was taken up by Google in the year 2005. Its first version was released in September 2008. More versions were released from 2009 to 2010, 2011, 2012, 2013, 2014, 2015 and 2015. Android is a mobile OS associated with the Linux kernel developed by Google. This mobile app OS is designed for touch screen devices such as smartphones, tablets, specialized UI and android enabled vehicles and wearables.
Android OS uses touch inputs for manipulation of on screen objects. Android basically equals a virtual keyboard and was designed for touchscreen inputs. This is the reason why Android has moved beyond mobile phones to encompass in game equipments, personal computers, cameras,
and other electronic devices. Not only is Android OS the most widely used system, and the highest selling mobile app system. This Linux based OS is used for smartphones and tablets and allows end users to develop and install their own apps within the Android framework. Android OS is based on Linux. The Libraries layer for Android holds all the native libraries written in C or C+++and has capabilities akin to the application layer.
Key native libraries include Surface Manager, Media Framework, System C Libraries, Open Gl ES Libraries and SQLite. Android Runtime comprises the Dalvik Virtual Machine which is for embedded systems. It consists of core libraries such as Java libraries. It is present for all devices. Android OS is derived from the Linux Kernel 2.6 and put together for the electronic equipments. Kernel is the Hardware Abstraction Layer located between hardware and Android software.
Android: World’s Most Popular Open Source Code
Android is an open source code freely available for all developers. Known as Android SDK, it can be downloaded and worked on Android app in numerous ways. If third party apps have to be developed, the open source code is the key. Android SDK carries a memory requirement of 8.5 GB and one needs to access free disk space of 30 gigabytes. Prior to installing the SDK and starting cross compilation, there are various prerequisites which must be met.
Advantages of Android Training
• Support for Two and Three Dimensional Graphics
Android training is a perfect way to secure proficiency in 2 and 3D graphics. Most apps are currently in 3D format. Whether videos or games, 3D format is supported by Android.
• Backing for Multiple Languages
Android training provides support for varying languages. Through this feature, you can access Android OS in more than 100 languages and English is not the only language your mobile device can communicate in. Chose from Polski, Italiano and many more options.
• Works Fine with Java
Java supporting feature enables developers to engage in feature enhancement. Operating can be carried out as it supports Java.
• Browse the Web in Seconds
Android is enabled with a web browser and so surfing is easy without much complexity. Multimedia can be loaded easily so web browsing takes seconds.
• Support Multiple Formats
Android provides support for differing formats including MP4, MPEG4 and MIDI. Different types of formats are managed so no need is there for conversion from one format to another. It has enabled different formats of audio and video style.
• Extra Hardware Support
Hardware can be easily connected with Android linked devices. Devices can be connected internal to attain more features.
• Make Video Calls
Android offers the facility of faster data connection enabling the video call. Bandwidth as well as new generation network can be utilized through Android.
• Open Source OS
This enables users to make the changes they want and make their own applications. Android can be made more helpful and useful through development and this is easy given it is open source software.
• Use Simple Tools
Using Android is simple. A single button can perform more than the assigned functionality. Volume control button can click the photo through a change in Android algorithm. Apps are also there in Android stores so there is freedom to install from 3rd party users.
• Excellent Social Networking Integration
Android enables integration through different social networking sites for features to be enhanced. Apps and features can be customized via user enabled development.
• Top Notch Notification System
Check important notifications from the dashboard to ensure functioning is easy. App refresh can be used for checking updates. Man-machine integration is easy to reach in Android apps. Touchscreen ensure that mobile use is possible through zooming as well tapping features that ensure efficiency.
• Run Multiple Applications at One Go
Android offers yet another benefit. You can run multiple apps allowing users to make savings in terms of both time and effort.
• More Stability, Greater Security
Android OS runs smoothly and seamlessly. It is easy to operate and has less likelihood of crashing down. Stability as well as security are a lot better than other operating systems associated with the Linux kernel. Android enters basic mode if it picks up security threats and stores to another application through cloud computing, which is more just than a silver lining and offers a golden opportunity to avert crashing. Adding further to this. Android permits users to change settings faster through different apps and tasks which make use of this OS. Android also permits an operation to go into command mode.
• Change Settings Faster
Android can ensure that quick modifications can be made to settings by app and task enablement through the use of the OS.
• Save Money and Time
Android is more reasonably priced and provides better performance for costs which are lower. As it is an open source app development tool with an open framework, this narrows down chances of costs racking up if Android is used.
• Additional Support for Large Screen Sizes and Resolution
Android provides support for better screen sizes for apps and ensures enhanced resolution giving users more scope to utilize bright and distinct formats.
• Copy and Paste Functionality Across the System
Copy pasting was possible within the same app earlier but Android comes with system wide copying and pasting option making editing more simple.
• Software Keyboard with Multi Touch Capabilities
Redesigned keyboards like QWERTY touch make it easier for users to access typing with greater degree of freedom. Having an intelligent keyboard in your mobile phone can make the difference between seconds and minutes. With dictionary and drag as well as detect and auto completion being a staple part of such keyboards, mobile phones have become easier to communicate through if Android OS is used.
• Game Changer for Developers
If you are a gaming expert, audio-visual and input enhancement for game developers become a simple matter if Android is used. Audio quality improves with different audio enhancements.
Android Training: More Power to You
Android is a tool associated with enhanced power management application control and only restricts current apps to RAM memory and power. Other apps can update in the offing and there is support for multiple cameras.
• Multitasking with Android Training
Android phones make multitasking an easy proposition because they can run many apps meaning one can browse and check out social networks at the same time. Handling multiple tasks at once is quite simple through this method.
• Ease of Notification and Access to Multiple Applications
Whether you receive an SMS, email, Google Hangout messages or articles from RSS, Android makes sure that it notifies you. You will receive instant alerts making this simple to use and apply. So Android training is perfect if you want access to this user friendly web development tool.
• Modified ROM Installation: Another Android USP
Custom ROMs are possible in Android web and app development. If the ROM is not in line with mobile phone specs, modification is possible.
• One Android OS, Multiple Phones
Phone options in Android are a lot more expanded than Windows or iOS. While iOS is limited to the Apple iPhone, Android is available for mobile phones from different manufacturers including Samsung, Motorola and Sony Ericsson.
Who Should Learn Android?
Android training is beneficial for web and app developers. It is ideal for professionals as well as students. Why does Android score over other web and app development tools? Consider the numbers…
Android is the primary OS for 300 smartphones as well as over 100 tablet and many e-readers, according to official records
Close to 1.5 million Android devices are used each day across the world
Nearly 60% if the Android Apps are free and over 146,000 apps are there in Google Play store.
Android training provides a very unique revenue model. With dedicated work groups for app development, Android is right at the top of the chain. As app development through Android is mastered, apps become easy for other OS. App development has a bright professional future. Google also permits developers to earn revenue from apps. Following either the launch of the app or payment in exchange for ads in the app, revenue can be generated in multiple ways. Android training is everywhere from the Android OS to the Android devices sold to the tune of 1,175,450,000. Devices supported by Android include Smart Televisions, Smartphones, Tablets, Camera, Portable Media Players, Video Game Players, Car DVD players and drones. From car systems and vehicles to accessories and wearables, everything has become intelligent thanks to Android. With changing devices, there are new opportunities around every corner. App developers can target different segments and widen their revenue base.
Prerequisites for Android Training
• Android training Has a Gradual Learning Curve
Android training involves a gradual learning curve because app developers need to learn all aspects of Java and XML before being able to develop apps using Android.
• Android training involves Learning Java
Java must be known as Android applications involve the use of Java coding. Java is used for creating apps and websites using Android.
• Android training Means You Are Well Versed in XML
XML is the second critical skill one must acquire for Android training to be successful. In fact, efficient app development is a given if you are well versed in Android training. XML is a markup language which is important for creating UI components for android.
• Android training Involves Focus on OS
Google’s Android OS offers a massive market for a rewarding growth story. The OS uses a Linux kernel and involves knowing how to operate handheld devices such as smartphones and tablets.
• Android training Requires Basic Knowledge
You need to be acquainted with core Java to have basic knowledge in Android training. Important computer skills are a must if you have to operate the Android OS.
• Android training May Require C++
While Java is a pure object oriented programming medium for complex application development, Android app can develop in either Java or C++ programming. While Java is needed even if core functionality is not used, native functionality can be attained via NDK.
• Android training Involves OOP Concepts
Object oriented programming is a key part of Java language. So, acquisition of Android training involves the following OOP concepts:
• Abstraction
• Encapsulation
• Polymorphism
• Inheritance
Android training- The Java Experience for the Development Journey
If you are on the road to Android development, the right route to take is through Java. Remember that Android Java differs from standard Java. But if Android training is your goal, learning standard Java will ensure Android development is easy to pick up.
Android training: The Development Environment
Android developers generally use Eclipse as the development environment for coding sessions. Android SDK also has to be installed before apps can be developed. Android has a single package comprising Android SDK, Eclipse and associated tools.
Conclusion
Android is an OS without any restrictions or limitations. There are numerous Android phones so choose wisely if you want the best brand. Well modified ROM needs to be installed as well. Android training offers unique benefits and general advantages both. This special OS is known as the most common yet popular choice for mobile phone apps. Its expertise extends to other handheld devices as well. Android has near universal acceptance and it clearly outperforms iOS and other operating systems/web or app development tools.

Course Curriculum

Section 1: Introduction
1 Lecture1:Introduction to Android
Section 2: Android Versions
2 Lecture2:Versions – 1.0 & 1.1, Cupcake, Donut & Éclair
3 Lecture3:Versions – Froyo, GingerBRead, HoneyComb, Ice cream sandwich & Jelly B
4 Lecture4:Version Kit-Kat
Section 3: Android Application Architecture and Developer Tools
Section 4: Android Fundamentals and Components
Section 5: Tags
Section 6: Layout of Android
Section 7: User Interface Input Controls - Buttons
Section 8: Android Activity Life cycle
Section 9: Android Start New Activity
Section 10: Interacting with other Apps
Section 11: Implementation of Broadcast Receivers
Section 12: Android SDK tools
Section 13: CallLog
Section 14: SMS Examples
Section 15: Screen Orientation Example
Section 16: Shared Pref Examples
Section 17: Installed App List
Section 18: Installed App List
Section 19: Installed App List
Section 20: Installed App List
Section 21: Installed App List

Course Content : 74 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Cloud Computing

Cloud Computing Course:

• This online practical course will help you to make the transition to working in the cloud. You will set up virtual servers, work with cloud file storage, learn about a variety of cloud collaboration options, and much more.
• The training of cloud computing is necessary because it changes the role of company and user. And changes the IT as well as business workloads.
Before cloud computing we have to know what is cloud. The term Cloud refers to Internet or a network.In other words, we can tell that Cloud is something which is present at remote location. Cloud can provide services over network, which is on public or on private networks, that is, WAN, LAN or VPN.
“Cloud computing” term is used to refer to a model of network computing where a program (application) runs on connected server/servers rather than on a local computing device such as a PC, tablet or Smartphone.
What are the requirements Cloud Computing?
• Some external reading to be convinced that cloud is everywhere.
• Passion to learn
What am I going to get from this course?
• Over 8 lectures and 1 hour of content!
• To understand cloud computing in general, architecturally, business applications and be able to traverse in the industry with the concepts which drive the business in almost all fields today.
What is the target audience?
• Students
• Sales Professionals
• Anyone who wants to learn cloud computing to begin with

Course Curriculum

Section 1: Overview of Cloud Computing
Section 2: Cloud Evolution, Architecture and Reference Model with Framework
Section 3: Virtualization – Key to Effective Cloud Services, Quiz on Module III
Section 4: The Implementation Model of Cloud Computing
Section 5: Security in Cloud Computing
Section 6: Privacy in Cloud Computing
Section 7: Evaluting Cloud Service Provider

Course Content : 18 Training Video's

 

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

iPhone Apps Training

This Amazing course is based on iPhone Apps Programming. You will learn in detail about Adding controls and methods in Login View Controller, Local Notification, Handle issue for local notification.

‘Appening Applications: Apple of the “i”Phone Apps
Seeing is believing but with the app market constantly changing and shifting, catching people’s eye is not easy. This is why iPhone Apps training is required if you want to develop something special for your mobile. If you think that iPhone Apps training requires programming knowledge, you are in for a big surprise. Learning some coding is essential but most of the interface is attained graphically. Creating and learning how to develop iPhone apps requires a little bit of patience and a lot of hard-work. Thinking of getting started? Then follow these steps to become the creator of the best apps there are. Who knows…the next Flappy Bird could be your creation!
Environment for Development
• Step #1: The first step you need to take is to download and install the development environment all iPhone applications are created in- namely Xcode.
• Step#2: Xcode is free from Apple yet it required iOS 10.8 or higher to be installed. Only Mac computers an operate the Xcode. For developing iPhone apps, you need Xcode and iOS SDK available from Apple. All kinds of new experiences are available including Touch ID and iCloud integration. If you want to step into the unknown and test the frontiers of technology, iPhone app development is the best way.
• Step#3: You need to install an excellent text editor. Larger chunks of code are easier to deal with through a dedicated text editor that specializes in programming syntax. Two common choices are TextMate and Jedit.
• Step #4: A vector graphics program needs to be installed next. If you want an app that has an attractive appearance and is crystal clear, vector graphics scale is essential. Well now vector programs include Xara, CorelDraw and Inkscape. A free option is DrawBerry which is perfect for novices.
• Step #5: Objective C refers to a programming language which creates the most essential ingredient in iPhone apps- functionality! It is concerned with manipulation of object and data and is an object oriented derivative of C family of languages. Objective C also permits users to go back and forth from screens with ease and if you want to take app development seriously, this is vital. Numerous tutorials are available online and there is a massive amount of information to be found in books as well. Objective C communities of repute include Apple Developer Forums, iPhone SDK, StackOverflow and Google Group.
• Step # 6: Outsourcing app development is not a bad idea, if programming is not your cup of tea. After all, it’s a mere storm in a teacup given the vast number of freelancers available to pick up where you left off.
• Step #7: You can create a development account with Apple that will help you to eventually distribute your app on the App store. The Developer account also provides you with access to Apple’s development resources.
How to Come up with the Perfect iPhone Apps
• The 1st factor: Defining the Concept
Even before Xcode is opened for the first time, a well conceived app should be planned with features that stand out. The design document outlines app functionality and details UI and flow between screens. Basic ideas of types of systems that have to undergo implementation are also crucial.
The design document should be adhered to while coming up with the app. You need to focus on features you need and draw the sketch for each screen in the application. At least one thumbnail sketch is a must.
• The 2nd Factor: Assessing your Audience
You need to be very clear about who the app is being designed for. The target audience is an essential point to consider. As this app development is for iPhones, you need to consider aspects like functionality, practicality and efficiency.
• The 3rd Factor: If there is a Problem, Your App Should be the Solution
You also need to be clear about the requirements you are meeting with the app. In case the app is a game, it has unique features that set it apart and attract gamers.
• The 4th Factor: Consider the Content
User interface will be assessed by the nature oft he content one is displaying to the user of the app. If the app deals with fitness, you need a user interface that is easy to navigate and use during workouts.
• The 5th Factor: Working on the User Interface
Good UI design processes need to be practiced. User interface should always be designed keeping the needs of the user in mind. It should be intuitive and ergonomic. Navigation via the app should be smooth and seamless. Remember, user interface is as much an art as it a science.
App Creation: Key Phases
In the first phase, you need to create a project in Xcode. You can open up Xcode and commence with a new project from the File menu. In the template section, you need to select empty application.
Numerous templates are available for differing kinds of tasks. Start with a blank template and fill it as you go along. Try one of the more complex templates once you have exhausted the simple ones. One also needs to provide the product name, class prefixes and company identifiers. Apple provides the company identifier.
In the second phase, you need to come up with the storyboard which is basically a visual representation of the different screens of an app. This displays the contents of the screen as well as changes between them.
In the third phase, the created storyboard has to become the main interface of your application. This loads the storyboard once the app has been launched. Add screens using the view controller and complete scenes using the object library.
Finally, you need to click and drag objects from the list to add to the screen. Many objects can be resized through boxes which can be clicked and dragged towards the end of the object. Customization of objects is the next step. Properties for each object have to be adjusted creating a personalized and user friendly interface. Choose the object which are you seeking to customize and design it using the Attributes Inspector. Switch between font style, size, text, color, alignment, placeholder text, border style and more.
As the app grows in size, more screens need to be added. You also need to add a navigation bar so users an move between screens and the navigation controller should appear towards the start of the screen. You need to make the navigational bar functional and add a title and a property enriched button to it. The new button should be linked to the existing screen. For the button to function effectively, it needs to be connected with another screen. Linking the button involves holding control and dragging the button onto the second screen. In this way, multiple screens can be linked. Cancel and done buttons needs to be created as well. iPhone apps must have data handling capacities and a navigable interface prototype. A working interface translates into easier coding.
App Testing
Finally, testing the app involves the use of the iOS simulators that enable users to test the app on numerous simulated iOS devices. App building is the key step that follows. You need to click the build button. Once the process is complete, the app can be tested. A litmus test of whether the app is effective or not is how it fares on your iPhone.
App Debugging
If your application keeps crashing, you need to figure out what is happening and how. Googling the error message may work but visiting the Apple development forum is a better idea. Chances are high that if you are caught in a storm of queries, a seasoned developer may be able to rescue you and be the bridge over troubled waters.
Debugging per say is a time consuming process which is also extremely tedious. Persisting will get you somewhere because you will recognize errors, track them effectively and expect them on occasions. Forgetting to allocate memory and initializing the object prior to adding or assigning to it can be detrimental. Moreover, if the object is released more than a single time from memory, common mistakes will follow. Errors will only lessen if you put in more effort.
You also need to check memory usage and allocate each object with some memory. iPhone SDK tool can be used to view and engage in analyzing memory usage, apart from other functions. Running with the performance tools will launch the instruments and kickstart the app on your device. You have to use the app in a normal way, but ensure that it has extraordinary properties. Leaked objects should be clicked so that you can taken on a responsible code and where the leak is detected is not necessarily where it has originated from. If you have an issue, try eliminating areas of the code and then running it. Internal Apple forums or documentation could prove to be useful too.
When it comes to app testing and development, there is no such thing as too many cooks spoiling the broth. Instead the app has to be tested in simulated settings to ensure that it works and the interface looks amazing. Best testing is done when there are more users. In the case of app testing, it is clear that the more, the merrier ( or rather technologically advanced app) will be result. Another very important point is that external testers provide an unbiased view of the entire situation and you can access the unique identification number of each device.
Release the Project
You need to launch the app finally. This involves creating the own distribution build. Then, you need to connect with the iTunes dashboard and manage your applications. You can fill out forms providing app description, support site, category, copyright, contact emails and keyword. iTunes artwork should be ready. The next stage in the process is to upload your app. You need to install the Application loader tool and launch it, which will then verify the iTunes Connect account.
Promoting your app is one thing; waiting for its review is another. When the application status changes to review and fails the initial gamut of tests, rejection emails will be passed to you and suggestions given for improvement. In case Apple approves your app, you can go home ‘appy, secure in the knowledge that your app is ready for sale. You also need to promote your app and spread the word using social media. Use YouTube videos as well as get other people to talk about the particular app.
Free copies can also be sent to the reviewers writing about the app. Another key indicator of how an app will fare is its sales. You need to login every day and check, sales and marketing as well as countries where the sale is being made. Apple will also send the latest sales data and it can be downloaded for the records.
Prerequisites for iPhone app development and training
There should be prior programming experience and deep comprehension of programming concepts such as variables, if statements, functions, classes and loops. You also need to access Mac computers with the latest OS. This is a technical requirement.
Decoding Xcode
This is the tool which serves as a medium for writing apps. One becomes familiar with project structure in Xcode and navigates between the components. You should be able to create a project in Xcode, identify key functions of the files, open and switch between files within the project and run the app through simulations. Pre Configuration of interfaces and easy coding are some of the advantages of iPhone apps training. Product name refers to a particular title. Other values which are important for the dialog include organization name and identifier, bundle identifier, language and devices.
Universal app is one that uses core data and runs on iPhone and iPad. You need to also select the location and save the project. In fresh workspace windows, new projects can be opened through Xcode. Xcode has everything you could possibly require to build an application. Xcode includes everything needed to create the app, build and run it without any bugs.
The next obvious step to take is to set up a Single View Application template without additional configuration and to run the app in the simulator.
Coding iPhone apps is easy. A fast job is possible through the Swift Code and iOS development basics.
What You Need to Known for iPhone Apps Training
You should primarily know how to read and write the Swift code and write Xcode 7. Constructing app interfaces and using auto layer to position user elements is also imperative. User interaction should also be handles and multiple screens are there to navigate between them. Those who are keen to take part in iPhone apps training should also use interface elements such as buttons, table and scroll views. Everything from knowing how to play sounds and use the timer to save data is a prerequisite for iPhone Apps training. You should also know how too parse data feeds to display in the app and manage varied orientations as well as expressing conditional logic within the app. Debugging and troubleshooting codes is also part and parcel of the programming process. Towards the close, you will become less of a beginner and more of an expert. This is what makes iPhone apps so unique. Although the learning curve is moderately tough, acquiring iPhone apps training is completely beneficial.
Who Should Learn?
Developers would really benefit from iPhone Apps training in how to create great mobile applications of iOS. Another key beneficiary could be students and users. Almost anyone can acquire iPhone Apps training because it needs very little programming experience.
Features of a Great iPhone Mobile App
iPhone is a unique device and developing apps for it requires special expertise to some extent also. Hardware as well as software systems open up a world of possibilities when it comes to iPhone Apps training users how to utilise iPhone apps. Combination of hardware and software offers design advantages few other conventional devices can replicate.
• One App, Multi Finger Gestures
Applications respond to finger gestures. So clicking a mouse will not get you very far. Designing apps with single finger tap almost as if they were computer based apps is counterproductive. multi finger gestures will lead to the design of more comprehensive user experience.
• Detecting Orientation, on the Move
iPhone has an accelerometer. Apps need to keep up with this as well as changing display for different orientations.
• Unique Keyboards, Multiple Split Views
The Split view can be used on the iPad to display more than a single view on the screen at a given time. Evert device provides a special keyboard associated with unique tasks such as numeric keyboards appearing on the numbers app.
iPhone Apps: Special Advantage, General Features
Users can receive as well as send emails and browse online using iPhone apps. These applications can also be used for syncing contacts, calendars and notes online. Even if you want to download content from the Apple stores, these apps can help. Apps go an extra mile without storing lots of data.
• TV/ Projection Connections
• Users can also connect the iPhone or iPad to HDTV or projection system for displaying content to a wider audience . Airplay and Apple TV ensures that physical connections are not required.
• A System Environment that is Consistent
The Home button leads to apps being closed. Volume button takes care of audiences. iOS apps can exist alongside web services and apps created on HTML5. With excellent photos and videos, iPhone app can be set to 24 bits including an 8 bit alpha channel to display how the colour of the pixel can be merged with another.
Conclusion
iPhone Apps Training in how to develop iPhone apps can prove handy in the long run. Knowing how to use these apps is fairly easy and iPhone applications are known for their speed and technical brilliance. They also have an intuitive design and use process, making them easy to develop or utilise. So, get online and start hunting…your new iPhone app could be just a click away.

Course Curriculum

Section 1: Overview of iPhone Apps
1 Introduction to iPhone apps using Objective C
2 Objective C
3 Program in Objective C
4 Creating Login View Controller
5 Adding controls and methods in Login View Controller
6 Add scrollview and new scene in StoryBoard
Section 2: Navigation Controller
Section 3: JSON Parsing
Section 4: Learning about Swift
Section 5: Knowledge on Tip Calculator
Section 6: UI Text Field Cocoa Control
Section 7:Controller
Section 8:Cocoa Control
Section 9:Application Life Cycle

Course Content : 40 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

CISSP Training

What is CISSP?

(CISSP) Certified Information Systems Security Professional is a self-ruling information safety certification dictatored through foreign Information Systems Security Certification Consortium, which is also famous as (ISC). CISSP is characterized as the global standard that manifests an individual’s expertise in many guard disciplines. This certification not only is for the exploration of one’s rigid knowledge about information security; but also a level of achievement that is admitted worldwide. The course is relevant for those who wish to build a career in information security, and wish to get all your key concepts in place.
The CISSP was the first initiative in the field of information security, promoted by the ANSI (American National Standards Institute) to ISO (International Standards Organization) Standard 17024:2003. It is approved by the U.S. Department of Defense (DOD) in both their Information Assurance Technical (IAT) and Managerial (IAM) categories.
CISSP certification is not only an impartial measure of distinction, but an all over recognized level of achievement. The participants who wish to gain expertise in defining the design, architecture, management and controls leading to a secure business environment are provided with comprehensive CISSP training
The 5-day training program of CISSP which is delivered by the institutions prepares you thoroughly for the test by passing you by all the 8 domains. With a more of nucleus on understanding security fundamentals and sample tests, this is a program with an excellent success percentage. The training program consists of many practice tests, real-life case studies and Chapter review questions
If you’re wishing to go for the CISSP exam and want to go through a training that would surely help you to cover up the gaps in your knowledge and features. Or if you want to receive a cleat and transparent sight of the key features of information security, then you should go for a prominent course which would take you through all aspects and domains relevant to the exam. Or if you want to build a career place in information technology it becomes important for you to clear CISSP exam and go through a prominent training.
The CISSP has transparently emerged as the most important certification for security professionals. In fact, an informal survey conducted of information security jobs on a maximum employment web site displayed that over 70% of the positions are required for CISSP certification. Corporations are looking for instructed information security professionals, with the introduction to prove it, to protect their information and assets.
What will you be learning while CISSP training?
Study Techniques and Test-Taking Tips
• Submitting essential Paperwork
• preparing for the CISSP Exam
• collateral and Study Aids
• clearing the Exam the First Time
Risk Management and security (Security, Compliance, risk, Law, Business Continuity and regulations)
• integrity, Confidentiality, and availability concepts
• Security direction principles
• Compliance
• Regulatory and legal issues
• Professional mannerism
• standards, Security policies, procedures and guidelines
Protecting Security of Assets
• asset classification and Information
• Ownership (e.g. data owners, system owners)
• Protection of privacy
• suitable retention
• security controls for data
• Handling of requirements (e.g. markings, labels, storage)
Engineering and Management of Security
• Processes of Engineering using secure design principles
• Security models with fundamental concepts
• certainty evaluation models
• certainty capabilities for information systems
• designs, Security architectures and solution elements susceptibility
• Web-based systems suspect abilities
• Mobile systems suspect abilities
• Embedded devices and cyber-physical systems susceptibility
• Cryptography
• Site and facility design secure principles
• Physical security
Designing and Protecting Network Security
• complete network architecture design (e.g. IP & non-IP protocols, segmentation)
• complete network components
• complete communication channels
• Network constraints
Access Management and identification or regulating Access and Managing Identity
• Controlling assets physically and logically
• testimony and authentication of devices and people
• Identity of a benefits (e.g. cloud identity)
• Third-party identity benefits (e.g. on-premise)
• Usage control attacks
• Identity and usage provisioning lifecycle (e.g. provisioning review)
Testing and security assessment of Designing, Performing, and Analyzing Security Testing
• test strategies and Assessment
• Security data processing (e.g. management and operational controls)
• Security test controlling
• Test outputs (e.g. automated, manual)
• Security architectures vulnerabilities
Security Operations
• Monitoring and logging of activities
• Provisioning the resources
• Investigations support and requirements
• Foundational security operations concepts
• Resource protection techniques
• Incident management
• Preventative measures
• Patch and vulnerability management
• Change management processes
• Recovery strategies
• Disaster recovery processes and plans
• Business continuity planning and exercises
• Physical security
• Personnel safety concerns
Software Development Security (Understanding, Applying, and Enforcing Software Security)
• Accessibility in the software designing lifecycle
• Developing environment security controls
• Software security efficiency
• Acquiring software security impact
Review and Q&A Session
• Final Review and Test Prep
Course description:
The domains thought according to the training program are:
• Security and Risk Management (Security, Compliance, risk, Law, Regulations, and Business Continuity)
• Asset Security (Protecting Security of Assets)
• Security Engineering ( management and Engineering of Security)
• Communication and Network Security (Protecting Network Security and designing)
• Identity and Access Management (Managing Identity and Controlling Access)
• Security Assessment and Testing (Performance, Designing, and Analyzing Security Testing)
• Security Operations (Foundational Concepts, , Incident Management, Investigations and Disaster Recovery)
Note: this is not an ISC endorsed course, although it is conducted by our Principal Consultant and international security expert, K. K. Mookhey, who is a CISA, CISSP and CISM certified professional. The participants will receive 35 CPE points for this training.
Course object- references
At the end of this course delegates will be able to;
• Exploring the basics of telecommunication and network security concepts, required components for decreasing security risks, securing channels of communication, and techniques for curing and detecting network-based attacks.
• Understand the important terms and processes of security operations and the method to protect and control information processing assets in a centralized or distributed environment.
• Describe and apply information security governance and Risk Management outer structure including the policies, concepts, principles, methods, structures and standards that are initiated for the prevention of information assets and the method to assess the effectiveness of that protection.
• In-depth coverage of the eight domains required to pass the CISSP exam:
• Security and Risk Management
• Asset Security
• Security Engineering and Cryptography
• Communication and Network Security
• Security Assessment and Testing
• Security Operations
• Security in the Software Development Lifecycle.
What are the requirements for CISSP training?
Candidates must have a at least of 5 years of accumulative paid full-time work experience in two or more of the following 8 domains of the (ISC) CISSP CBK®.:
• Security and Risk Management (Security, Compliance, risk, Law, Regulations, and Business Continuity)
• Asset Security (Protecting Security of Assets)
• Security Engineering ( management and Engineering of Security)
• Communication and Network Security (Protecting Network Security and designing)
• Identity and Access Management (Managing Identity and Controlling Access)
• Security Assessment and Testing (Performance, Designing, and Analyzing Security Testing)
• Security Operations (Foundational Concepts, , Incident Management, Investigations and Disaster Recovery)
Candidates may receive a one year experience waiver with a 4-year college degree, or regional equivalent or additional credential from the (ISC) approved lists, thus requiring four years of direct full-time professional security work experience in 2 or more of the 8 domains of the CISSP CBK.
Different training centers provide different methods of learning techniques but the most of the institutions gives different choices when it comes to modes of learning. Whether you prefer to learn alone or with a group:
• Classroom Training: certified IT courses as classroom and 1-on-1TM training to the students from all over the world who wish to acquire high quality and cost-effective IT training in small groups while also enjoying excursions to nearby places.
• Live Virtual Classroom: Virtual Classroom brings to you an engaging superlative online training experience that lets you learn and gain knowledge from the comfort of your home or office.
• Fly-Me-A-Trainer: Tailored to suit the needs of our corporate clients, Fly-Me-A-Trainer allows enterprises to have our instructors conduct trainings on their premises.
• Flip Classroom: New age training model where students opt for assisted self-study, i.e., learn at your own pace and take guidance from experts whenever required.
Target audience to CISSP training:
CISSP certification is beneficial to IT consultants, security policy writers, managers, privacy officers, network administrators, information security officers, security device administrators, and security engineers.
To qualify for the CISSP appointment, a candidate must pass the CISSP exam (administered separately) and have at least five years of experience in one or more of the 10 domains as stated by (ISC). Students attending this course may wish to further enhance their knowledge in specific areas by attending Wireless Networking or Network Security Courses.
FAQ’s- general questions
There are some questions in the mind of the people when they are choosing to opt for this course. Some of such questions are answered below so as to assist people in making the choice as to whether the course is good enough for them or not.
• What is CISSP course?
Certified Information Systems Security Professional (CISSP) is a self ruled information security certificationgoverned by the International Information System Security Certification Consortium, also known as (ISC).As of June 1, 2015, there are 100,102 (ISC) members holding the CISSP certification worldwide, in 160 countries. In June 2004, the CISSP obtained accreditation by ANSI ISO/IEC Standard 17024:2003 accreditation.
• Who can go for this course?
CISSP certification is beneficial to IT consultants, security policy writers, managers, privacy officers, network administrators, information security officers, security device administrators, and security engineers.
• What are the types of training options one can go for?
One can go for any kind of training options according to his comfort
• Classroom Training:
• Live Virtual Classroom
• Fly-Me-A-Trainer
• Flip Classroom
What are the career benefits of CISSP training?
One of the most prominent benefits of passing CISSP exam is job security. Though you are doing well before this exam in your field but when one take up this test, he is assured of a sustained and eventually growing job in future. Several years of worthy working experience with a CISSP certificate would lead you to wonders and will offer you a secured job. CISSP is a beneficial investment towards long term career. There are many reckoned job profiles in the security field after achieving the CISSP certification. After you receive your CISSP certification you just have to maintain it by renewing it after every three year with continuing the education of master degree on information sector. One who has passed the exam and is well versed with his job, education and skills can have a secured job.

Course Curriculum

Section 1: Information Security Governance and Risk Management
1 Cissp Introduction
2 Business Case For Information Security
3 Policies, Procedures, Guidelines Part 1
4 Policies, Procedures, Guidelines Part 2
5 Change Management Part 1
6 Change Management Part 2
7 Change Management Key Factors
8 SOD of Is
9 Controls for SOD
10 Compensating Controls for SOD
11 Information Security Governance and Risk Management Assessment
Section 2: Access controls
Section 3: Telecommunication and Network Security
Section 4: Cryptography
Section 5: Software Development Security
Section 6: Operation Security

Course Content : 111 Training Video's

 

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Brand Management

About Brand Management:

Why Branding? When a product is introduced in the market, it seems similar to other products in its category. It may have certain distinguishing features like better quality or price or packaging, but what ultimately influences the consumer to buy the product is the viability and dependability of the brand. The brand is the distinguishing factor that can make or break a deal.
Sales depend on brand awareness and brand image. Positive associations with the brand affect customer loyalty and preference. Since brands are so significant in marketing of a product, the management of the brand also becomes equally significant.
Kapferer and Keller defined branding as a fulfillment in customer expectations and consistent customer satisfaction. Brand management is therefore, managing how a brand is perceived in the market.
The creation of the brand, brand identity and image, how a customer views the brand, the experience he/she has with the brand, brand value and equity, all these are a part of brand management. It involves tangible factors like the product itself, look, pricing, packaging etc., as well as intangibles like the experience the customer has with the brand and the relationship the customer builds with the brand.

Branding as the Competitive Edge

In today’s extremely competitive market, a product’s superior quality or price advantage is no longer sufficient to guarantee its success. The fast pace of technological development and the stiff competition from similar products and imitations in the market have dramatically shortened product lifecycles. A product has a much lesser shelf life these days. For this reason, more and more companies are looking to build other competitive edges – such as brands.
A brand could be a corporate entity (eg. Dell, Lee-Cooper, Amul), product (eg. Lux, Bournvita), service (eg. PriceWaterhouse Coopers, Infosys), or person (eg., Shiv Khera, Deepak Chopra). Brand management builds brand credibility. Customers learn to trust the brand, enquire about the branded product in stores, and this leads to sustained sales. Robust brands can withstand all kinds of market turmoil and maintain a strong position despite price fluctuations.

Why Brand Management?

Brand Management is a function of marketing that focuses on the use of special techniques to increase the perceived value of a product. It is a part of the established marketing strategy of a seller. Brand management builds loyal customers through positive associations and images, and a strong awareness of the brand.
Creating positive experiences with brands involves an acute understanding of what the customer expects and how to surpass expectations. It is centered on providing the customer a reason to come back and be loyal to the brand. Along with marketing and promotional strategy, it is also related to consumer psychology. Brand Management involves understanding the intricacies of the consumer-brand relationship, and influencing it to create long term benefits.
Today, companies are looking at creating sustainable competitive advantage through branding. Brand Managers are therefore, in great demand.
 
Important Concepts in Brand Management

Brand Management involves studying the following:
How Brands are conceived from ideas and transform into real identities
• Brand Image, Identity and Positioning
• Brand Value and Equity
• Patterns of Consumer Behaviour
• Marketing Concepts like product mix, pricing, positioning
• Market Segmentation
• Marketing Communication
Course Contents:

This course aims to educate the participant in all aspects of brand building and management.
Section 1: Introduction to Brand Management
In this section you will be introduced to the concept of brand and brand management. You will learn how brands are conceived as an idea and how the idea becomes an entity.
The contents of this section are as follows:
The Innovation Graph
• Types of Innovation
• Innovation Adoption Curve of Rogers
• Challenges
• Culture and Leadership

What is a Brand
• How Brands are Created
• History of Brands
• Why Brands Matter
Importance of Brand Management
• Brand Management: Concept and Purpose
• Strategic Brand Management Process
The attributes of a strong brand
Products and brands
Building Brands and Pitfalls
• Believing in and Selling an idea
• Advertising and publicizing the brand
• Pitfalls associated with Brand Building
Brand challenges and Customer Loyalty Pyramid
• Challenge of marketing the Brand
• Reaffirming Brand Image association with customers
• Personalized and customized advertising and promotion of the Brand
• Creating Trust in the mind of the Customer
• Maintaining Customer Loyalty

Section 2 : Creating a Brand

This section familiarizes you with the process of brand creation. You will learn about various brand elements and become familiarized with concepts like brand identity and image. You will also learn about various types of brands.
The contents of this section are as follows:
Brand Elements
Strategic Fit of Brand identity and Brand Image
• Brand Identity
• Brand Identity and Company Identity
• Brand Identity and Loyalty
• Brand Image
• Customer Perceptions
• Creating Positive Associations around Brands
• Different Types of Brands
Section 3 : Organizational Culture for Successful Brand Management
This section deals with the connection the brand has with the culture of an organization. You will become familiar with the brand value delivery model and brand identity prism.
The contents of this section are as follows:

Brand Value Delivery Model
• Brand Value
• Brand Ambassadors
• Brand Value Delivery Model
Cultural Examples in Real World
Internal Branding
Brand Identity Prism
Section 4: Brand Equity – Like Money in Bank
In this section, you will become familiarized with the concept of brand equity and worth. Various methods of measuring brand equity will be discussed.
The contents of this section are as follows:

Brand Equity
• Determining the worth of the Brand
• Brand Associations in Customer’s Mind
• Factors contributing to Brand Equity
• Measuring Brand Equity
• Brand Equity Pyramid
Building Brand Equity – Elements and Examples
• Brand Awareness and Loyalty
• Brand Assets
Section 5: Measuring Brand Equity – Report Card
The section continues with the concept of measurement of brand equity, and discusses both qualitative and quantitative methods.
The contents of this section are as follows:
Methods of Measuring Brand Equity
• Qualitative Methods
• Quantitative Methods
• Cases and Examples
Section 6: Consumer Behavior and Brand Buying Decisions
Here, the concept of consumer behavior and factors influencing it are discussed. You will also learn about market segmentation.
The contents of this section are divided as follows:
• Human Behavior
• Consumer Buying Behavior
• Consumer Decisions
• Market Segmentation
Section 7: Brand Positioning
Here, you will learn how companies position their brands according to price and class.
The contents of this section are as follows:
• Positioning strategies
• Positioning by price and product class
Section 8: Branding and Marketing Program
In this section you will learn about various marketing fundamentals like pricing and product mix. You will also learn the importance of distribution channels in marketing.
The contents of this section are as follows:
• Understanding marketing and product mix
• Concept and types of Pricing
• Overview of distribution and channels
Section 9: Branding and Marketing Communication
This section familiarizes you with the process of communication in marketing. You will also be introduced to promotional tools.
The contents of this section are as follows:
• Marketing Communication: Concept and Process
• Promotional tools in marketing
• Integrated Marketing Communication
Section 10: E-Branding
In this section, you will learn about building online brands. You will become familiar with the advantages of e-branding.
The contents of this section are as follows:
• E-branding: Concepts and advantages
• Examples of e-branding
Section 11: Case Study
This section discusses the case of the Aditya Birla Group.
Section 12: Quiz
Section 12: Conclusion
 
Prerequisites to Brand Management Training:

The prospective participant must have a fair understanding of marketing concepts, business knowledge, and an awareness of advertising and corporate communication. He/She must be a graduate in any stream with a background in sales or marketing or public relations. Sound communication skills in English are preferred. Work experience of two to three years would be an added advantage.
The candidate must be interested to learn about marketing concepts and must aim for a long term career in marketing. He/she should be willing to pursue the course attentively. Self study and regular interaction with faculty for clearing of concepts is a must.

Target Audience for this Course/Who will benefit:

Professionals with one or two years of experience of working in a marketing position would ideally benefit from this training. Sales representatives or trainees would also profit from this course. Students looking forward to a career in public relations and corporate communications would benefit from the course. This course is ideal for MBA aspirants or final year students interested in specializing in marketing. Entrepreneurs interested to know about brand management can also gain from this course.

Frequently Asked Questions (FAQs)

1. Is it difficult to learn about brand management?
Answer: No, it is not difficult as brand management is not rocket science! However, it does require some serious study and an awareness of marketing concepts. You can easily master the subject, provided you are interested in learning about the science of marketing.
2. Where can brand management be applied?
Answer: All companies that market either products or services require brand management professionals with core knowledge of branding and consumer behavior. Professionals with sound knowledge of brand management can look forward to applying their knowledge in FMCG companies, Banks, Telecom and Internet Services, Hospitals, Apparel etc.
3. Do I need to have experience in marketing before joining the course?
Answer: No, you do not need have marketing experience. You can be a fresher, but you must have an idea about marketing concepts like product promotion, pricing, market segments etc. MBA final semester students specializing in marketing would find this course particularly useful.
4. As it is an online course, how am I assured about quality?
Answer: Our expert faculty will guide you at each step of the course. You can interact with them and have your doubts cleared at regular intervals. Feedback and instructions will be given regularly to steer through the course.

Course Curriculum

Section 1: Introduction
1 Lecture1:Introduction
Section 2: Brand Management: An Introduction
2 Lecture2:The Innovation Graph followed by companies
3 Lecture3:Introduction to Brands
4 Lecture4:Products and Brands
5 Lecture5:Products and Brands Continues
6 Lecture6:Brand Building and Brand Pitfalls
7 Lecture7:Brand Building and Brand Pitfalls Continues
8 Lecture8:Brand Challenges and Customer loyalty Pyramid
Section 3: Creating a Brand
Section 4: Organizational Culture for Successful Brand Management
Section 5: Brand Equity: Like Money in the Bank
Section 6: Measuring Brand Equity: Report Card
Section 7: Consumer Behavior and Brand Buying Decisions
Section 8: Brand Positioning
Section 9: Branding and Marketing Program
Section 10: Branding and Marketing Communication
Section 11: E-Branding: Building Brand online
Section 12: Case Study on Aditya Birla Group: Brands in a borderless world
Section 13: Branding Quiz
Section 14: Conclusion

Course Content : 64 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Advance Diploma In Travel & Tourism
Advance Diploma in Tours & Tourism


Effective Communication Skills
Advance Excel
Data Filtering using Pivot
Creativity & Leadership
Microsoft PowerPoint
Email Etiquette 

Organisational Behaviour
Developing Teamwork
Effective Sales Training
Consumer Behaviour  


Basics of Tours & Tourism Industry
Logistic Management 

Advertising & Promotion
Digital Marketing
Entrepreneurship 
Computer Assembling

A course for all those who want to learn about Computer Assembling. This course covers major topics like: Hardware, Lan Wan Topologys, Basic Networking etc.

A PC computer is a modular type of computer, it can be assembled using hardware components made by different manufacturers, so as to have a custom built computer according to one’s specific needs.
Through this course you will be learning about the computer assembling i.e. what is hardware, basic networking, fibre optic cable, lan wan topoligys etc. things you will be learning under this course.

Curriculum

Section 1: Overview of Computer Assembling
1 Introduction
2 Hardware Pictures
3 Hardware
Section 2: Learning about Basic Networking & Topologys

Course Content : 6 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Hospital Operations Management

This short online course is a part of hospital management and useful for those who wish to make a career in hospital administration management. The tutorials will explain you the meaning of hospital operations management and Functional relationship and division of Hospitals. The concepts explained are Classification of Hospitals, Hospital Requirements and Standards and Various Division of Hospitals.

Through this introductory course on Hospital Operations Management we are going to learn about the Functional relationship and division of Hospitals. The tutorials will help us understand the Classification of Hospitals, Functional relationship of Division of Hospitals.

Curriculum

Section 1: Introduction
1 Introduction
Section 2: Functional relationship and division of Hospitals
2 Classification of Hospitals
3 Hospital Requirements and Standards
4 Various Division of Hospitals

Content : 4 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Digital Marketing

About the Digital Marketing Training:

Digital marketing is publicizing that makes use of electronic devices i.e. Personal computers, smartphones, tablets, televisions etc. to occupy with interested party. Digital marketing applies know-hows or platforms such as websites, e-mail, apps, search engine optimization and social networks. Digital Marketing can also be through non-internet channels like television, radio, SMS, etc. or via social media, e-mails, pop-ups, etc. Several companies use a mixture of traditional and digital marketing channels; though, digital marketing is attracting more popularity with marketers as it allows them to target and track many aspects.

What you will learn in this Digital Marketing Training course?
Through this course applicants will be introduced to diverse digital marketing possibilities. Students will be capable to decide on dissimilar types of digital marketing campaigns and manage those accordingly in both customer and business markets. Diverse kinds of processes of digital marketing are introduced. Course generates simple understanding of internet and mobile marketing. Time is also devoted to relevant issues in the web such as social media, communities, virtual worlds, blogs and viral marketing. The course is structured the following way and details are discussed as mentioned below:

1. Introduction to Digital Marketing Training:
All modern invention in advertising is through digital channels. This first video lecture proves the influence of applying digital ideas across the marketing function in any commercial.

2. Search Engine Optimization:
SEO is nearly about enticing the correct consumers at the correct time. This module will equip you with the core understanding, technical knowhow and insight to build an SEO strategy that will stand up in today’s fiercely competitive online marketplace.

3. Search Engine Marketing:
SEM goal is to encourage websites by raising their reflectivity in search engines through both optimization and sponsored placements. You will learn how to use them both in tandem to achieve the best results.

4. Pay per Click Marketing:
Pay per click (PPC) advertising campaigns allow you to maximize your company’s visibility on key search engines such as Google, Yahoo and Bing. You will learn to develop an effective PPC strategy and achieve demonstrable return-on-investment (ROI). This module provides you with the essentials of planning and managing PPC campaign.

5. Email Marketing:
Email Marketing, when carried out properly is still one of the most effective forms of digital marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting.

6. Social Media Marketing:
This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.

7. Digital Display Marketing:
This module will provide you with a comprehensive understanding of the creation deployment and management of Digital Display Advertising including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital advertising opportunities.

8. Mobile Marketing:
This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.

9. Website Analytics:
Your digital marketing is only as effective as the analytical insights derived from online activities. This module guides you through web analytics and other data sources to better understand site visitor characteristics and behavior. You will understand the most important and appropriate metrics and how to use them to improve your digital activities.

10. Planning Integrated Digital Marketing Campaigns:
Digital Marketing is driving the agenda in marketing departments and this module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, and affiliate, email, mobile and social.

Benefit of this Digital Marketing Training course:
• Learn Planning Integrated Digital Marketing Campaigns
• Learn Website Analytics
• Learn Mobile Marketing
• Learn Digital Display Marketing
• Learn Social Media Marketing
• Learn Email Marketing

Target Audience:
• Marketing Consultants
• Entrepreneurs
• Professional Marketers
• Beginners & Everyone who wants to learn Online Marketing

Course Curriculum

Section 1: Introduction

1 Lecture1:Introduction
Section 2: Popular Social Networking Sites and Their Statistics
2 Lecture2:Facebook Content Statistics
3 Lecture3:Twitter Statistics and Orkut Network Globally
4 Lecture4:MySpace Statistics
5 Lecture5:Linkedin Statistics and Google+
6 Lecture6:Google+ and VKontakt
7 Lecture7:A Comparison of Social Networking Sites
Section 3: Customers and Digital Marketing
8 Lecture8:Understanding Customers from Digital Marketing Perspective
9 Lecture9:The Asian Market
10 Lecture10:Digital Marketing Goals and Core Marketing Activities
11 Lecture11:What is Digital Marketing
Section 4: Facebook Marketing
Section 5: Twitter Marketing
Section 6: Orkut Marketing
Section 7: SEO,SMM,PPC
Section 8: Swot, Pets, Porters Model
Section 9: Facebook Marketing
Section 10: Blogging
Section 11: Email Marketing
Section 12: Email,Spam,Sucessrate,Software
Section 13: Nature of Email Design
Section 14: Responsive Email Design
Section 15: Emarketing and Legal Issues

Course Content : 60 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Advertising and Promotions Training

Why Advertising and Promotions Training?

Advertising and Promotions Training, you get acquainted with the various options that companies have in order to market their products. It takes you through the various forms of communication and media that can be used to reach out to the target audience. It throws light on various aspects of advertising, media and other forms of promotions.
Advertising and Promotions Training is ideal for All marketing professionals and students, media and advertising professionals and enthusiasts, entrepreneurs and brand managers of companies and students. The participant gets a good knowledge of how to market a product/brand using various tools.
The participant also gets a basic understanding of how advertising works and also what are the available options if he/she wants to promote his/her company/brand/product, etc. It also acts as a base for any student aspiring to get in media marketing or advertising.

Highlights of Advertising and Promotions Training:
• Introduction to IMC (Integrated Marketing Communications) -
Explains basic concepts of marketing ,Talks about the concept of imc and the tools,Describes the imc planning process in detail,Case studies to understand IMC better.
• Role of IMC in the marketing Process -
Explains the marketing strategy analysis,Target marketing with examples are highlighted,Market positioning and its strategies with suitable examples are given,Marketing program development,Distribution and pricing decisions in marketing,Promotional strategies and decisions.
• Understanding the communication process -
basic communications model and explanation,Models of Consumer Response in Advertising like AIDA, Hierarchy of Effects,Models of Consumer Response in Advertising like Innovation Adoption and Information processing models,FCB Planning Model,ELM Model.

• Advertising Objectives -
Basics about advertising objectives,DAGMAR Model for seting objectives.
• Structure of Advertising and promotions world -
Concepts like advertiser, ad agency,Centralized and Decentralized agencies,Functions of ad agencies,Types of ad agencies,Agency compensation and evaluation,specialized marketing agencies.
• Advertising and Creative Strategy Execution -
fundamentals of an ad campaign,advertising process explained,advertising creativity,creative risks,creativity process,creative strategy development,approaches to creativity,Creative exectution and appeals in advertising.
• Media Planning & Strategy -
basic media concepts,media planning steps,media planning process contd.
• Various forms of media -
print media – newspapers,newspaper classifications,newspaper advertising,newspaper and ad related terms,magazines and their pros and cons,today and tomorrow of print,broadcast media – Television,Players in TV industry,Tv Buying Methods ,Measuring TV audiences,Radio Industry,Radio pros and cons, buying and costing in radio media,outdoor media,transit media.
• Unconventional and Support media -
sponsorships, merchandising, cinema advertising, branded entertainment,internet advertising.

Advertising and Promotions Training Course Goal and Objectives:
The objective of the course is to make participants aware of various forms of marketing communication and media that can be used to reach out to the target audience

Target Audience for Advertising and Promotions Training
• marketing professionals
• students
• media and advertising professionals
• entrepreneurs
• brand managers

Pre-requisites for Advertising and Promotions Training
• The course starts from very basics and hence no prerequisites technical knowledge is required
• Participants must have strong desire to learn marketing

Course Curriculum

Section 1: Introduction to Advertising
Section 2: Role of IMC in the marketing Process
Section 3: Understanding the communication process
Section 4: Advertising Objectives
Section 5: Structure of Advertising and promotions world
Section 6: Advertising and Creative Strategy Execution
Section 7: Media Planning Strategy
Section 8: Various forms of media
Section 9: Unconventional and Support media

Course Content : 53 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Computer Network & Internet Security

Computer Network & Internet Security Training:

This course is for understanding the basics of Computer Network, Computer Software and Computer viruses. we are going to learn the nuts and bolts of this topic to understand each of the concept related to it. So lets see what are the general concepts included in this topic.

Computer Network:
A computer network or data network is a telecommunications network which allows computers to exchange data.

In computer networks, networked computing devices pass data to each other along data connections (network links). Data is transferred in the form of packets.

The connections between nodes are established using either cable media or wireless media. The best-known computer network is the Internet.

Network computer devices that originate, route and terminate the data are called network nodes. Nodes can include hosts such as personal computers, phones, servers as well as networking hardware.

Two such devices are said to be networked together when one device is able to exchange information with the other device, whether or not they have a direct connection to each other.

Computer Software:
Computer software (often called just software) is made of one or more computer programs. Sometimes it means one specific program, or it can mean all the software on a computer, including the applications and the operating system. Applications are programs that do a specific thing, such as a game or a word processor.

The operating system (Mac OS, Microsoft Windows, Linux, etc.) is software that helps the applications run, and controls the display and the keyboard.

The word software was first used in the late 1960s to show the difference from computer hardware, which are the parts of a machine that can be seen and touched. Software is the instructions that the computer follows.

Before compact discs (CDs) or Internet downloads, software came on “soft media” like paper punch cards, magnetic discs or magnetic tape.

Computer Virus:
A computer virus is a malware program that, when executed, replicates by inserting copies of itself (possibly modified) into other computer programs, data files, or the boot sector of the hard drive; when this replication succeeds, the affected areas are then said to be “infected”.

Viruses often perform some type of harmful activity on infected hosts, such as stealing hard disk space or CPU time, accessing private information, corrupting data, displaying political or humorous messages on the user’s screen, spamming their contacts, or logging their keystrokes.

However, not all viruses carry a destructive payload or attempt to hide themselves—the defining characteristic of viruses is that they are self-replicating computer programs which install themselves without the user’s consent.

Virus writers use social engineering and exploit detailed knowledge of security vulnerabilities to gain access to their hosts’ computing resources.

The vast majority of viruses target systems running Microsoft Windows, employing a variety of mechanisms to infect new hosts,[8] and often using complex anti-detection/stealth strategies to evade antivirus software.

Motives for creating viruses can include seeking profit, desire to send a political message, personal amusement, to demonstrate that a vulnerability exists in software, for sabotage and denial of service, or simply because they wish to explore artificial life and evolutionary algorithms.

What are the requirements Computer Network & Internet Security?

Basic Idea of a Computer system
A Computer with internet
What am I going to get from Computer Network & Internet Security?

Over 4+ hours of content!

Learn about Computer Networks
Learn about Computer Software
Learn about Computer Viruses
Computer Network & Internet Security target audience?

Students especially who want to build their career in Computer Technology

Anybody and everybody who want to learn computer network, software, viruses

Course Curriculum

Section 1: Computer Network And Internet
1 What is a Network?
2 Important Aspects of Networking
3 Types of Computer Network
4 Advantages of Networking
Section 2: Network Devices
5 Network Devices Overview
6 Network Devices in details
7 wireless Technology
8 application of wireless Technology
9 Internet
10 internet applications_Part 01
11 internet applications_Part 02
12 FTP, Search engine part 1
13 FTP, Search engine part 2
14 Retrieving documents from the web
15 Advancement in web Technologies part 1
16 Advancement in web Technologies part 2
17 Malware
18 types of malware and , How malware spreads in system Part-1
19 types of malware and , How malware spreads in system Part-2
20 symptoms of malware, how to protect computer, , Antimalware programs

Course Content : 20 Training Video's

 

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Applications of HMIS

This wonderful online course is all about Applications of Hospital Management Information System. You will learn in detail concepts like Health system organization, Current scenario of EMR etc.

Skilling India brings you a very interesting course on Applications of HMIS

In this course you will learn in detail about two major concepts of Applications of HMIS:
• Health system organization
• Rural health HMIS
These are extremely important concepts or parts of Applications of HMIS and understanding them is very essential. Understanding these Teradata Introduction 1, and Teradata Introduction 2 will be easy as you will learn along with the trainer.

Curriculum

Section 1: Applications of HMIS
1 Definition of HMIS
2 Health system organization
3 Rural health HMIS
4 Angamwadi HMIS
5 CURRENT SCENARIO OF EMR

Content : 5 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India, International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Ethical Hacking

About the Certified Ethical Hacking Course:

• Skilling India, bring you an amazing course on Certified Ethical Hacking.
• In this course we will learn to enter the world of professional hacking.
• This Certified Ethical Hacking course will ensure that you are well versed with the skills needed and tools used to compromise the security of enterprise networks and information systems..
• We will ensure that you learn the security of critical information assets, it is essential to become familiar with the strategies.
Ethical hacking is somewhat a complicated term to understand. Breaching network for the purpose of keeping them safe and finding Zero-day-vulnerabilities are the prime concerns of and Ethical Hacker. Anti-Hacking is more important that just attacking. This course will take you through the basics of computer networking and Linux along with the expertise in it. This course is not recommended for extreme beginners. People having basics in programming like C or Python will find it easier to understand.
Most of the parts in the tutorials will be covered under either Linux or Debian. You won’t need a multiple computers as a victim and a target. The required basics and software requirements are stated in the tutorials which will help you create your own home lab for penetration testing. The chapters in the tutorials are somewhat related to the official CEH course from EC-Council, but here, you get absolute practical knowledge. Unlike the official CEH course, this course is intended to give you as much practical testing as possible.
Most of the softwares used are totally open source and free. This provides an upper-hand in repository management for Linux distributions. The course will start with the basics of windows hacking and will end up with the extremes in networking vulnerabilities and linux programming. All the tutorials are for educational purpose only.
Target Customers for Ethical Hacking Course:
• Students
• Professionals
• Anyone who wants to learn how to secure themselves from Cyber Crime.
Pre-Requisites for Ethical Hacking Course:
• Basic Computer Knowledge
• Passion to learn
• Basic Networking(CCNA recommended)
• Basics of Linux or UNIX
Course Objective of Ethical Hacking Course:
• To Secure your network and test the security of your surrounding area.
• To learn to become a Certified Hacker and gather a good understanding of networking, social engineering and Hardware hacking.

Course Curriculum

Section 1: Introduction to Ethical Hacking
1 Prerequisites & Downloadables
2 What is Ethical Hacking
3 Types of Attacks
4 Ethical Hacking Commandments
5 Basic Necessary Tools
Section 2: FootPrinting and Reconnaissance
Section 3: Scanning
Section 4: Enumerating Targets
Section 5: Other Operating Systems
Section 6: Android Hacking
Section 7: Wireless hacking
Section 8: Digital Forensics
Section 9: Hacking Computers
Section 10: Cracking Windows
Section 11: Web Attacks

Course Content : 100 Training Video's

 

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

Entrepreneurship Course

About Entrepreneurship Course:

This Entrepreneurship and Cutting Edge Technologies content from the world of business, which we believe has not percolated down to business school level in India. This Entrepreneurship and Cutting Edge Technologies will focus to a high degree on the Business Model Canvas and following are the concepts that you will learn.
Installed Base Profit Model ensures the base product is installed at a discount, but consumables are sold at high margins. Multi component Profit Model offers the same product, but is made available at different price points to exploit the buyer’s varying price sensitivities at different situations. Local Leadership Model involves having large number of outlets in whichever city they are competing in, achieving economies of scale, create buying power and reducing their purchase costs.
Speciality Product Profit Model contribute more to business because of the patents involved. Time Profit Model involves designing 3 generations of the product in parallel, so that the company can maintain lead in the market place. Profit Multiplier Model involves using distribution of a popular brand to your advantage.
One of the interesting question that you may ask when you are taking this course is why are you here? Skilling India hopes you’re here to find out what does it take to go from an idea to a business. But what’s really interesting what that missed is that they were really no tools provided in this curriculum for starting new businesses.
One of the biggest misconceptions was believing that startups are just smaller versions of a large company. That everything you do in a big company, you’ll do on day one for your startup. What we now know is something very different than we did earlier. The main difference is that startups do something called search while large companies spend their time, at least their core time, implementing.
The result of assuming you know the customer problem means you assume you know every possible feature to ship on day one. So you shut the door, then you start implementing. And instead of just implementing a piece at a time, you actually implement every possible feature you could think about for version 1.0. The irony is that we now know somewhere between That’s an enormous amount of waste of time and money that ends up on the floor.
Existing Market, Resegmented Market, New Market and Clone Market with Time To Profitability in each market.

What are the requirements for Entrepreneurship Course?

• The characteristics of a budding entrepreneur like passion, tenacity, and a willingness to work hard, are essential.
• We also recommend you join the class with at least a rough idea of a business model.
What am I going to get from this Entrepreneurship Course?
• Over 50 lectures and hours of content!
Learn the business skills it takes to bring your idea from conception to market.
• Identifying key resources, partners, activities, and distribution channels required to deliver your product to your customer

What is the target audience for Entrepreneurship Course?

• Students
• Professionals
• Anyone who wants to learn a new Microsoft Suite program
• Talk to customers, build a Business Model Canvas, prototype your product and pitch to coaches.

Course Curriculum

Section 1: Introduction
1 Introduction
Section 2: Business Model Canvas
2 Business Model Canvas – Customer Segments & Value Proposition
3 Customer Distribution Channels, Customer Relationships and the Revenue Streams
4 key resources, key activities and key partnerships and the cost structure
5 Scientific validation process, preparation of the Business model canvas
Section 3: Multi Sided Platform
Section 4: Bait & Hook Model
Section 5: Customer Segments & Market Types

Course Content : 57 Training Video's

NOTE :

The course content only training module and to avail certification, the candidate has to appear for our online diploma certification exam for respective subject. The certificates are issued under "Maharashtra Technical & Self Employment Training Society" approved by Government of India and International Standard ISO Certification. The examination fees shall be additional Rs. 1,999/-

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